About the Role

Our client, a well-established leader in the FMCG sector, is seeking a highly experienced and strategic Senior Brand Manager to lead their Food & Beverage division. This role is based in Tlaquepaque, Jalisco, and is instrumental in shaping the brand vision, driving innovation, and executing marketing strategies that ensure sustained growth and market leadership for their popular food and beverage products. The idóneo candidate possesses a deep understanding of the food and beverage market, a proven track record in brand management, and exceptional leadership capabilities. You will be responsible for overseeing the entire brand lifecycle, from market analysis and strategic planning to campaign execution and performance measurement. This position requires a results-oriented individual with strong analytical skills, creativity, and the ability to inspire cross-functional teams.



We are looking for a candidate who can translate consumer insights into compelling brand experiences and drive business objectives in the competitive Tlaquepaque market.

Key Responsibilities

- Develop and implement long-term brand strategies and annual marketing plans for the Food & Beverage portfolio.
- Conduct thorough market research, consumer analysis, and competitive intelligence to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across all relevant channels.
- Manage the brand P&L;, ensuring profitability and maximizing return on marketing investment.
- Oversee new product development initiatives and innovation pipeline within the category.
- Collaborate with sales, operations, and R&D; teams

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📌 Brand Manager Asociado | Análisis & Portafolio De Producto (Centro)
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