职位描述：

About the Role

We are looking for a hands-on researcher to understand customer needs, financial behaviors, and product experiences, translating insights into actionable recommendations for Product, Risk, and Marketing teams.

The role focuses on User Research and Brand & Market Research, supporting product optimization, responsible lending, and brand development in Mexico.

Key Responsibilities

- User Research & Product Insights

Conduct customer interviews to understand financial needs, borrowing motivations, repayment behaviors, and credit experiences.

Develop user profiles and behavioral segments based on financial habits, credit usage, and customer needs.

Identify pain points across the lending journey, from application and approval to repayment and repeat borrowing.

Conduct usability testing, feature testing, and concept validation to improve product experience.

Collaborate with Product, Risk, and Data teams to translate customer insights into actionable product and credit strategy recommendations.

- Brand & Market Research

Conduct U&A; studies and brand health tracking to understand consumer perceptions and brand performance.

Evaluate campaign effectiveness, spokesperson fit, and creative concepts through consumer research.

Monitor competitor activities,



market trends, and social listening insights to provide actionable recommendations for brand and marketing strategies.

职位要求：

Qualifications & Requirements

5+ years of experience in user research, consumer insights, UX research, or market research.

Experience in financial services, banking, consumer lending, or fintech is required, preferably in digital lending or consumer credit.

Strong experience in qualitative research, particularly researching credit users and financial inclusion; solid knowledge of quantitative research, including survey design, data analysis, and insight generation.

Ability to independently manage research projects and deliver actionable recommendations to cross-functional teams.

Strong understanding of credit user behavior and the local financial services market. Familiarity with credit risk, customer segmentation, and digital lending products.

Fluent English and native-level Spanish, with strong ability to identify key insights and opportunities, and leverage AI tools to improve research efficiency and productivity.

Bachelor's degree in Psychology, Sociology, Marketing, Business, Economics, or a related field.

📌 User & Market Research Specialist (Fintech)5) (Ciudad de México)
🏢 Duxi Finanzas
📍 Ciudad de México