Job Description
Website & Digital Marketing Website Strategy & Guest Journey Own Etéreo’s website content strategy, copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated. Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards. Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking. Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners. Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments. Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) content initiatives with Home Office teams and agencies. Strengthen visibility and accurate brand representation across search engines and AI-powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions. Monitor website engagement, traffic sources and booking behavior, translating insights into recommendations that improve the guest journey and support direct bookings. Paid Media & Integrated Campaigns Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities. Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand,



need periods, priority markets and offers. Partner with Sales, Revenue Management and the Area Director of Marketing to translate business objectives into targeted campaigns. Develop creative briefs for display banners, social ads, email campaigns and landing pages, defining objectives, audiences, messaging, assets, calls to action and timelines. Coordinate creative production, approvals and launches with agencies, Home Office teams and the Social Media Coordinator. Ensure campaign messaging, offers and creative remain consistent across advertising, email, social channels, landing pages and the booking engine. Review campaign performance with the agency and recommend adjustments to targeting, creative, budget allocation and landing pages. Email, Social Media & Content Manage the email marketing calendar, leading content planning, copywriting and creative briefs in coordination with property and Home Office teams. Support audience segmentation, campaign scheduling, testing and performance review to improve engagement and conversion. Work closely with the Social Media Coordinator to align content calendars, storytelling and organic social activity with website initiatives and commercial priorities. Develop and review copy and content ideas across accommodations, culinary, wellbeing, design, experiences and seasonal programming. Maintain an organized library of approved photography, video, logos and marketing assets.



Keep digital collateral, fact sheets, property guides and experience resources accurate and up to date. PR & On-Property Brand Ambassador Public Relations & Tastemaker Hosting Support the Area Director of Marketing in PR activities, including media and tastemaker relations, hosted stays and visits. Serve as an on-property brand ambassador for visiting media, tastemakers and partners, sharing Etéreo’s distinctive stories and facilitating meaningful experiences. Coordinate reservations, itineraries, amenities, dining, wellbeing experiences and internal communications with PR agencies and hotel departments. Ensure hosted visits align with agreed objectives, brand positioning and operational capabilities. Support property tours, interviews and other media-related activities. Maintain current press materials, property information and hosting documentation, and track resulting coverage and agreed deliverables. Partnerships, Activations & Production Help identify relevant luxury, lifestyle, culinary, wellbeing and cultural partners aligned with Etéreo’s positioning. Coordinate partnerships and PR activations from planning through execution, working closely with operations to align responsibilities, logistics, timelines and guest experiences. Support on-property photoshoots and content production, coordinating schedules, locations, shot lists, talent and operational requirements. Track partnership commitments and deliverables, supporting timely follow-up with agencies and partners. Serve as an on-property brand guardian, ensuring guest-facing materials and activations reflect Etéreo’s visual identity, voice and luxury positioning. Reporting & Administration Prepare marketing reports highlighting w

📌 Marketing manager (Quintana Roo)
🏢 Etereo
📍 Quintana Roo