We're looking for an
Outbound Email Copywriter
to devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams that sell into local and vertical SMB markets. You will own the strategy and execution of outbound email campaigns, researching ICPs and pain points, building copy angles, writing sequences that get opened and replied to, and optimizing based on results.
This is a writing-first role. You need substantial B2B outbound email experience, ideally across a wide variety of SMB verticals. You should know how to research an ICP, identify pain points that actually land, build a compelling copy angle, structure a proper sequence, and A/B test your way to better performance over time. Past campaign results are required to apply. You will be working inside the company's own in-house platform, which combines a database of businesses and contact information with an enrichment tool that functions similarly to Clay, allowing you to create customized research variables per prospect. You will also use general AI tools and web research to inform personalization and messaging. If you have the experience, can show the results, and want to own outbound campaign copy for a fast-growing B2B platform, this role is a strong fit.
Why You'll Want to Join
You will be paid in
USD
(bi-monthly: every 15th and 30th)
Paid Time Off
in accordance with company policy
Observance of
Holidays
per company guidelines
100% remote setup
so you can work wherever you're most productive
This role requires availability during
US business hours
Work inside a fast-growing B2B sales intelligence platform with real traction and a growing SMB-focused client base




Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables
High-ownership copywriting role with direct impact on pipeline generation and campaign performance
What You'll Work On
ICP Research and Copy Strategy
Research ICPs, pain points, and buying triggers across a wide range of SMB verticals including HVAC, dental, restaurants, and others
Build copy angles that speak directly to real prospect problems rather than generic value propositions
Use the company's in-house enrichment platform to build customized research variables per prospect and leverage them for meaningful personalization
Use general AI tools and web research to deepen prospect understanding and sharpen messaging
Sequence Writing and Campaign Execution
Write proper cold email sequences from subject line through follow-ups that generate opens, replies, and meetings
Structure sequences with the right cadence, tone, and escalation logic for each vertical and ICP
Develop and test multiple messaging angles per campaign to identify what resonates best
Manage multiple active campaigns simultaneously without losing quality or attention to detail
A/B Testing and Optimization
A/B test subject lines, opening lines, CTAs, and sequence structures systematically
Analyze campaign performance data including open rates, reply rates, and positive response rates and use it to improve copy




Identify what is working across campaigns and apply learnings quickly to new sequences
Flag underperforming campaigns early and propose specific copy changes to improve results
Collaboration and Documentation
Work closely with the GTM and sales team to align email messaging with broader campaign goals and ICP priorities
Maintain organized campaign documentation including copy versions, test results, and performance notes
What You Bring
Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals — this is the primary requirement
Ability to research an ICP, identify genuine pain points, and build copy angles that land rather than generic pitches
Knows how to structure a proper cold email sequence and understands cadence, tone, and escalation logic
Strong A/B testing discipline with the ability to optimize campaigns based on real performance data rather than gut feel
Past campaign results to show — open rates, reply rates, meetings booked, or similar metrics are required to apply
Comfortable working inside a proprietary enrichment or research platform and using custom prospect data to inform personalization
Comfortable using AI tools and web research as part of the research and writing process
Excellent written English with a direct, concise, and human communication style
Nice to Have
Experience with Clay or a similar prospect enrichment and research platform
Background in outbound sales or SDR work that gives you firsthand understanding of what buyers respond to
Experience writing cold email for a B2B SaaS, sales intelligence, or data platform
Familiarity with cold email

📌 Outbound Email Copywriter (Xico)
🏢 Overseas
📍 Xico