Scopely is looking for a Product Marketing Manager, Live Events, to join our Pokémon GO Team in Mexico City on a hybrid basis, working 3 days a week from the hub.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a integral team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What You Will Do

In this role, you’ll lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.

You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape the positioning, branding, and market launch of Pokémon GO live events. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.

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- Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals

- Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts and connect the in-game and real-world experience. Ensure marketing reflects the full event experience and communicates player value clearly across physical and digital touchpoints

- Translate event concepts, gameplay, player insights,



and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications.

- Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to bring campaign concepts and assets to life

- Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, enabling local adaptation based on player behavior, cultural insights, market opportunities, and on-the-ground expertise

- Coordinate stakeholders across functions and regions, including brand, licensing, and external partners, to align on positioning, branding, creative, communications, approvals, milestones, deliverables, dependencies, and launch readiness. Identify risks and trade-offs and keep complex event marketing work moving from concept through post-event learning

- stablish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities

- Use leading AI capabilities to accelerate insight synthesis, strategic planning,



campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review

- Champion the Trainer perspective by bringing a deep understanding of players, live event attendees, community sentiment, and participation barriers into event concepting and marketing decisions

What We’re Looking For

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- 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines, with experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses

- Demonstrated ability to lead complex cross-functional initiatives involving Product, Creative, Marketing, Production, regional teams, and external partners. Strong project management and organizational skills, with the ability to influence without direct authority, navigate trade-offs, and manage overlapping timelines

- Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing, with the ability to move comfortably from high-level strategy into hands-on execution

- Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy

- Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficie

📌 Product Marketing Manager, Live Events (Ciudad de México)
🏢 Scopely
📍 Ciudad de México