About the Role Our client, a dynamic leader in the FMCG sector, is actively seeking a sharp and insightful Market Analyst to join their growing analytics team. This role, based remotely but supporting operations tied to Culiacán, Sinaloa , will be instrumental in uncovering key market trends, consumer behaviors, and competitive landscapes. You will leverage data to provide actionable insights that guide strategic decision-making across marketing, sales, and product development. The ideal candidate is highly analytical, curious, and passionate about understanding the 'why' behind consumer choices in the fast-moving consumer goods market. This is a prime opportunity to influence brand strategy and drive growth from a data-driven perspective.
Key Responsibilities Collect, process, and analyze large datasets related to market performance, consumer behavior, and competitor activities.
Identify emerging trends, patterns, and opportunities within the FMCG market.
Develop and maintain market intelligence reports and dashboards.
Conduct in-depth analysis of sales data, market share, and promotional effectiveness.
Collaborate with marketing and sales teams to understand their analytical needs and provide tailored insights.
Prepare compelling presentations and reports to communicate findings and recommendations to stakeholders.
Monitor competitor strategies, product launches, and market positioning.
Utilize statistical software and data visualization tools to present complex information clearly.




Contribute to the development of market segmentation and consumer profiling models.
Stay updated on industry best practices in market research and data analysis.
Requirements Requirements Bachelor's degree in Economics, Statistics, Marketing, Business, or a related quantitative field.
Minimum of 3 years of experience in market analysis, data analysis, or a similar role, preferably in FMCG.
Strong proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python, SPSS).
Experience with data visualization tools (e.g., Tableau, Power BI).
Excellent analytical and problem-solving skills with a keen attention to detail.
Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
Ability to work independently and manage multiple projects simultaneously in a remote setting.
Understanding of the Mexican FMCG market is a significant advantage.
Self-motivated and eager to learn and grow within a data-focused role supporting clients in regions like Culiacán, Sinaloa .
Benefits This fully remote position offers a competitive salary, comprehensive health benefits, opportunities for professional development and continuous learning, a versátil work schedule, and the chance to work with cutting-edge analytical tools. You will be part of a forward-thinking company that values data-driven insights and employee growth. Enjoy the autonomy of remote work while making a tangible impact on our client's business strategies.

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📌 Analista de Mercado para Consumo Masivo (Culiacán Rosales)
🏢 Placements24
📍 Culiacán Rosales