About the Role
Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

Develop and execute a comprehensive content marketing strategy to support business objectives.

Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.

Conduct keyword research and optimize content for search engines (SEO).

Manage the editorial calendar and ensure timely delivery of content.

Collaborate with subject matter experts, designers,



and other marketing team members to produce high-quality content.

Distribute content across various channels, including social media, email newsletters, and partner platforms.

Analyze content performance metrics and adjust strategy as needed.

Stay current with industry trends in content marketing, SEO, and digital media.

Ensure all content adheres to brand voice and style guidelines.

Requirements

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

3+ years of experience in content marketing, copywriting, or digital marketing.

Proven ability to create high-quality, engaging content for diverse audiences.

Strong understanding of SEO principles and content optimization techniques.

Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.

Experience with content management systems (CMS) like WordPress.

Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.

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