About the Role Our client, a prominent sports franchise in San Luis Potosí, San Luis Potosí , is seeking a strategic and experienced Director de Marketing Deportivo y Patrocinios . This leadership position is responsible for developing and executing comprehensive marketing strategies and securing lucrative sponsorship agreements to drive revenue and enhance brand visibility. The adecuado candidate will possess a deep understanding of the sports marketing landscape, a proven ability to build strong relationships with corporate partners, and a passion for sports. You will play a critical role in shaping the commercial future of the franchise and contributing to its sustained success within the competitive market of San Luis Potosí .
Key Responsibilities Develop and implement innovative marketing strategies to increase brand awareness, fan engagement, and ticket sales.
Identify, negotiate, and secure sponsorship deals with local, national, and international corporations.
Manage and nurture relationships with existing sponsors, ensuring maximum value and satisfaction.
Oversee the creation of marketing collateral, advertising campaigns, and digital content across various platforms.
Develop and execute strategies for social media engagement and community outreach.
Analyze market trends, competitor activities, and fan demographics to inform marketing and sponsorship efforts.
Collaborate with internal departments (e.g., sales, ticketing, operations) to ensure cohesive brand messaging and revenue generation.
Manage the marketing and sponsorship budgets effectively, ensuring ROI targets are met.
Stay abreast of emerging trends in sports marketing, digital media, and sponsorship activation.




Lead and mentor a team of marketing and sponsorship professionals.
Requirements Minimum of 7 years of progressive experience in sports marketing, sponsorship sales, or brand management, with at least 3 years in a leadership role.
Proven track record of successfully developing and executing marketing campaigns and securing significant sponsorship agreements.
Strong understanding of the sports industry and the dynamics of fan engagement.
Excellent negotiation, communication, and presentation skills.
Demonstrated ability to build and maintain strong relationships with corporate partners.
Proficiency in digital marketing tools, social media platforms, and analytics.
Experience with budget management and financial reporting.
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
Ability to work effectively in a fast-paced, deadline-driven environment.
Reside in or be willing to relocate to San Luis Potosí, San Luis Potosí , and travel as needed.
Benefits This senior leadership role offers a highly competitive salary, significant performance-based bonuses, and a comprehensive benefits package, including health insurance and retirement plans.
You will have the opportunity to lead critical commercial functions for a respected sports franchise in San Luis Potosí .
Our client is committed to employee growth and provides opportunities for professional development and industry networking.
Be part of a dynamic team driving the success of sports in the region.
We foster a collaborative and results-oriented work environment.
Additional benefits include opportunities to attend major sporting events and conferences.

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📌 Director de Marketing Deportivo y Patrocinios en San Luis Potosí (Ejido del Centro)
🏢 Placements24
📍 Ejido del Centro