Company: Mexico Branch Office Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group Marketing General Summary: Our leading-edge AI, high performance, low-power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress. Join our incredible marketing team as a Brand Manager and help us build world-class brands, drive value and support our growing businesses.

Manages the development, ongoing evolution and stewardship of Qualcomm's brands, serving as the single accountable owner for how they are expressed in the world. Acts as a steward for our portfolio of product brands by converting brand strategy into cohesive, scalable brand systems, guidelines, foundational assets, and governance solutions that enable creative excellence and, ultimately, deliver consistent experiences across every product, audience and touchpoint.

The Brand

Manager works closely with creative teams and the strategic brand team to focus, plan and oversee the development and evolution of the unified brand ID system.

Brand ID System & Guidelines Management: Accountable for delivering a unified brand ID system and guidelines for the brand(s) assigned brands. Provides training, guidance and prioritized governance so all brands are expressed consistently, especially where it has the most impact. Develops and manages brand programs and processes that support brand consistency and impact.

Product Brand Management: Identifies when new foundational brand assets are needed or when existing assets need to evolve. Oversees the development of product brand plans, ensuring work is aligned to product marketing and/or business priorities, budget, and timing.

Partnership with Brand Strategy:



Leverages the brand strategy team's knowledge of each brand's strengths, weaknesses, and opportunities and translates that into brand expression opportunities. Partners with brand strategy on architecture and naming. Requests strategic support to bolster creative briefs and projects.

Partners with the Managing Creative Director and team to systematically build and manage the brand ID system. Engages and briefs creative teams to produce the foundational brand assets across all brands. Ensures all creative output aligns with the unified system as well as each brand's unique expression and strategy.

Bachelor's degree and minimum 10+ years of experience in Brand or Marketing related fields Strong understanding of brand systems and how to implement them in a dynamic and general company. Ability to identify whether creative is meeting brand standards and guidelines Strong organizational abilities and experience in managing creative agencies Strong PowerPoint, Microsoft Office and presentation skills Ability to thrive in a fast-paced environment, collaborating with global teammates in multiple regions Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law. #

📌 Brand Development Manager (Xico)
🏢 QUALCOMM
📍 Xico