Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.

Key Responsibilities:

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- Leads the implementation of E2E GTM Process within the country.

- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.

- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.

- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved

- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands

- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.

- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.

- Drives flawless showroom set up process following LAM guidance

- Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)

- Supports BU’s in Pricing and margin analysis process

- Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera

- Leads Marketing Operations Team:



Article Master Data and Go To Market Process Management and to ensure resource allocation.

- Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches

- Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships:

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- Country BU

- Country Brand activation team

- Country DP / Availability manager

- Country sales coordination manager

- Market Marketing Operations

- Finance / IT

Knowledge Skills and Abilities

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- Strong organization, planning and communication skills

- Strong problem solving and results oriented skills

- Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge

- Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

- Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)

- Fluent in English (writing and verbal).

Requisite Education and Experience / Minimum Qualifications

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- 5-7 years

- As manager of Experts 0 – 2 years management experience required

- As manager of Admin / Tech Support minimum of 3 years management experience required

- Bachelors in related field required such as marketing, business or engineering (commercial or industrial)

📌 Sr. Manager Marketing Operations (Ciudad de México)
🏢 Fashion United
📍 Ciudad de México