About the Role

Our client, a leading e-commerce company specializing in artisanal Mexican crafts, is seeking a highly analytical and performance-driven Especialista en Medios Pagados (PPC) to join their vibrant marketing team in Puebla, Puebla . This role is pivotal in managing and optimizing paid advertising campaigns across various digital platforms to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). The idóneo candidate will possess a deep understanding of PPC strategies, a knack for data analysis, and a passion for achieving measurable results. You will be responsible for campaign setup, keyword research, bid management, ad copywriting, and performance monitoring, playing a crucial role in expanding our online reach and driving sales for our unique products.

Key Responsibilities

Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Bing Ads, and social media advertising (Facebook, Instagram). Conduct thorough keyword research and audience targeting to ensure campaign effectiveness. Write compelling ad copy and select relevant keywords to maximize click-through rates (CTR). Monitor campaign performance daily, analyzing key metrics such as impressions, clicks, conversions, and ROAS. Optimize campaigns through A/B testing of ad copy, landing pages, and targeting parameters. Manage campaign budgets effectively to ensure optimal allocation of resources. Provide regular performance reports with insights and recommendations for improvement.



Stay up-to-date with the latest trends and best practices in paid media and digital advertising. Collaborate with the content and design teams to create effective ad creatives and landing pages. Identify new opportunities for paid media growth and innovation.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field. Minimum of 3 years of hands-on experience managing paid search (PPC) and social media advertising campaigns. Proven track record of successful campaign management and achieving target ROAS. In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms. Experience with social media advertising platforms (e.g., Facebook Ads Manager). Strong analytical and data interpretation skills. Excellent copywriting and communication skills in Spanish. Ability to work independently and collaboratively in a team environment. Certification in Google Ads is highly preferred. Reside in or be willing to commute to our office in Puebla, Puebla .

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including health insurance and paid time off. We provide opportunities for professional growth through continuous training and access to industry conferences. You will be part of a dynamic and creative team dedicated to promoting authentic Mexican crafts. Join us in our beautiful office in Puebla and help us connect beautiful products with customers worldwide through strategic paid advertising.

📌 Especialista en Medios Pagados (Heroica Puebla de Zaragoza)
🏢 Placements24
📍 Heroica Puebla de Zaragoza