About the Role

Our client, a dynamic leader in the FMCG sector, is actively seeking a sharp and insightful Market Analyst to join their growing analytics team. This role, based remotely but supporting operations tied to Culiacán, Sinaloa , will be instrumental in uncovering key market trends, consumer behaviors, and competitive landscapes. You will leverage data to provide actionable insights that guide strategic decision-making across marketing, sales, and product development. The ideal candidate is highly analytical, curious, and passionate about understanding the 'why' behind consumer choices in the fast-moving consumer goods market. This is a prime opportunity to influence brand strategy and drive growth from a data-driven perspective.

Key Responsibilities

- Collect, process, and analyze large datasets related to market performance, consumer behavior, and competitor activities.
- Identify emerging trends, patterns, and opportunities within the FMCG market.
- Develop and maintain market intelligence reports and dashboards.
- Conduct in-depth analysis of sales data, market share, and promotional effectiveness.
- Collaborate with marketing and sales teams to understand their analytical needs and provide tailored insights.
- Prepare compelling presentations and reports to communicate findings and recommendations to stakeholders.
- Monitor competitor strategies, product launches, and market positioning.
- Utilize statistical software and data visualization tools to present complex information clearly.




- Contribute to the development of market segmentation and consumer profiling models.
- Stay updated on industry best practices in market research and data analysis.

Requirements

- Requirements Bachelor's degree in Economics, Statistics, Marketing, Business, or a related quantitative field.
- Minimum of 3 years of experience in market analysis, data analysis, or a similar role, preferably in FMCG.
- Strong proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python, SPSS).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Understanding of the Mexican FMCG market is a significant advantage.
- Self-motivated and eager to learn and grow within a data-focused role supporting clients in regions like Culiacán, Sinaloa .

Benefits

This fully remote position offers a competitive salary, comprehensive health benefits, opportunities for professional development and continuous learning, a versátil work schedule, and the chance to work with cutting-edge analytical tools. You will be part of a forward-thinking company that values data-driven insights and employee growth. Enjoy the autonomy of remote work while making a tangible impact on our client's business strategies.

📌 Analista de Mercado para Consumo Masivo (Culiacán Rosales)
🏢 Placements24
📍 Culiacán Rosales