About the Role

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

- Develop and execute a comprehensive content marketing strategy to support business objectives.
- Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
- Conduct keyword research and optimize content for search engines (SEO).
- Manage the editorial calendar and ensure timely delivery of content.
- Collaborate with subject matter experts, designers,



and other marketing team members to produce high-quality content.
- Distribute content across various channels, including social media, email newsletters, and partner platforms.
- Analyze content performance metrics and adjust strategy as needed.
- Stay current with industry trends in content marketing, SEO, and digital media.
- Ensure all content adheres to brand voice and style guidelines.

Requirements

- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- 3+ years of experience in content marketing, copywriting, or digital marketing.
- Proven ability to create high-quality, engaging content for diverse audiences.
- Strong understanding of SEO principles and content optimization techniques.
- Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.
- Experience with content management systems (CMS) like WordPress.
- Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.

📌 Marketing Coordinator (Veracruz)
🏢 Lalamove
📍 Veracruz