26 oct
|
RemoteLeads
|
México
26 oct
RemoteLeads
México
Description:
- Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital platforms.
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
- Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and calls to action.
- Create assets in multiple formats and dimensions to meet platform-specific ad requirements.
- Maintain strong brand consistency while tailoring creatives for different audience segments.
- Interpret idóneo customer profiles, messaging strategies, and campaign objectives to inform creative direction.
- Collaborate with marketing and growth teams to align creative assets with campaign performance goals.
- Participate in campaign brainstorming and contribute ideas for new ad concepts.
- Review performance insights with the marketing team and iterate on designs based on results.
- Manage multiple ad creative projects while meeting deadlines and maintaining quality.
- Build and maintain a library of creative assets, templates, and brand materials.
- Develop design templates and repeatable frameworks for scalable ad production.
- Use AI tools to accelerate ideation, concept development, and creative workflows.
Requirements:
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
- A strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar platforms.
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
- Ability to translate marketing strategy and messaging into compelling visual designs.
- Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement.
- Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows.
- Experience working with performance marketing or demand generation teams (preferred).
- Familiarity with advertising performance metrics such as CTR, CPC, and conversion rates (preferred).
- Experience creating motion graphics or animated ads (preferred).
- Background in SaaS, technology, or professional services marketing (preferred).
- Experience using project management tools such as ClickUp, Asana, or Notion (preferred).
- Ability to work remotely during Eastern Standard Time (U.S. hours).
- Full-time independent contractor engagement.
📌 B Graphic Designer (México)
🏢 RemoteLeads
📍 México