About the Role

Our client is seeking a creative and results-oriented Specialist in Marketing and Promotion of Sports Events to join their team in Guadalajara, Jalisco . This role is responsible for developing and executing innovative marketing strategies to drive attendance, engagement, and brand awareness for a variety of sporting events. The idóneo candidate will have a strong understanding of digital marketing, social media, public relations, and event promotion tactics within the sports sector. You will play a key role in shaping the narrative around our events and connecting with our target audiences. This is an exciting opportunity to contribute to the success of major sporting events and enhance the vibrancy of the sports scene in Guadalajara . We are looking for a dynamic marketer passionate about sports and creating memorable event experiences.

Key Responsibilities

- Develop and implement comprehensive marketing and promotional plans for assigned sports events.
- Create compelling content for various channels, including social media, websites, email marketing, and press releases.
- Manage social media accounts, engage with followers, and drive online conversations related to events.
- Coordinate with media partners and PR agencies to secure media coverage and manage public relations efforts.
- Plan and execute digital advertising campaigns (e.g., SEM, social media ads) to reach target audiences.
- Develop and manage event branding guidelines to ensure consistency across all promotional materials.
- Analyze marketing campaign performance and provide regular reports with insights and recommendations.




- Collaborate with event operations teams to ensure seamless execution of marketing strategies on-site.
- Identify and engage with community influencers and sports enthusiasts to promote events.
- Track ticket sales and attendance data, making adjustments to marketing efforts as needed.

Requirements

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3 years of experience in marketing, event promotion, or digital marketing, preferably within the sports industry.
- Proven experience in developing and executing successful marketing campaigns.
- Strong knowledge of digital marketing tools, social media platforms, and analytics.
- Excellent written and verbal communication skills, with a knack for creative storytelling.
- Experience with graphic design software or video editing tools is a plus.
- Ability to work under pressure and meet tight deadlines in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Passion for sports and a deep understanding of the fan experience.
- Familiarity with the sports events landscape in Guadalajara is advantageous.

Benefits

- This role offers a competitive salary and a comprehensive benefits package.
- You will have the opportunity to work on exciting sports events and collaborate with a passionate team in Guadalajara, Jalisco .
- Our client provides opportunities for professional growth, exposure to high-profile events, and a dynamic work culture.
- Join our team and play a key role in bringing thrilling sports experiences to life for the community.

📌 Especialista en Marketing y Promoción de Eventos Deportivos (Centro)
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📍 Centro