About the Role

Our client, a leading sports marketing agency located in the vibrant city of Guadalajara, Jalisco , is searching for an innovative and results-oriented Especialista en Marketing Deportivo y Eventos . This role is crucial for developing and executing groundbreaking marketing campaigns and managing high-profile sports events that resonate with diverse audiences. The idóneo candidate will possess a deep understanding of the sports industry landscape, coupled with exceptional organizational and creative skills. You will be at the forefront of engaging fans, building strong brand partnerships, and ensuring the seamless execution of memorable events. This is an exceptional career opportunity to contribute to the dynamic growth of sports marketing in the thriving region of Jalisco, Mexico , working within a highly professional and forward-thinking team.

Key Responsibilities

- Develop and implement comprehensive marketing strategies for sports teams, athletes, and events, encompassing digital, traditional, and experiential channels.
- Plan, coordinate, and oversee the execution of sports events of various scales, from local tournaments to large national gatherings, ensuring flawless operations.
- Manage client relationships and provide strategic advice on marketing and event management best practices within the sports sector.
- Conduct market research and analysis to identify emerging trends, target demographics, and competitive activities in the sports industry.
- Create compelling marketing content, including press releases, social media updates, promotional materials, and event collateral.
- Negotiate and manage contracts with vendors, sponsors, media partners, and other stakeholders involved in events and marketing campaigns.
- Track, measure, and report on the performance of marketing campaigns and events, utilizing key performance indicators (KPIs) to assess success and identify areas for optimization.
- Collaborate with internal teams, including sales, creative, and operations,



to ensure cohesive and effective campaign and event delivery.
- Manage event budgets effectively, ensuring projects are delivered on time and within financial constraints.
- Identify and secure new sponsorship and partnership opportunities to enhance brand visibility and revenue streams.

Requirements

- Bachelor's degree in Marketing, Sports Management, Public Relations, Communications, or a related field.
- Minimum of 4 years of progressive experience in sports marketing, event management, or a related role.
- Proven track record of successfully developing and executing marketing campaigns and managing sports events.
- Strong understanding of the sports industry, including key stakeholders, media landscape, and fan engagement strategies.
- Excellent project management, organizational, and multitasking abilities.
- Proficiency in digital marketing tools and social media platforms relevant to the sports industry.
- Exceptional written and verbal communication skills in Spanish.
- Proficiency in English is a strong asset.
- Ability to work effectively under pressure, meet tight deadlines, and adapt to changing priorities.
- Experience with budget management and vendor negotiation.
- Willingness to travel and work flexible hours as required by event schedules in and around Guadalajara, Jalisco .

Benefits

- This position offers a competitive salary and a comprehensive benefits package, including health insurance and opportunities for professional development.
- You will join a dynamic and creative work environment in Guadalajara , contributing to exciting projects in the sports industry.
- Our client values work-life balance and offers a supportive team culture.
- Opportunities for career advancement within the agency are significant, with exposure to a wide range of sports and clients.
- We also provide allowances for professional training and conference attendance to ensure continuous learning and skill enhancement.
- Regular team-building activities foster a strong sense of community and collaboration.

📌 Especialista en Marketing Deportivo y Eventos en Guadalajara (Centro)
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📍 Centro