About the Role

Our client, a rapidly growing beauty and wellness brand, is seeking a creative and results-driven Especialista en Gestión de Redes Sociales y Marketing Digital to join their fully remote team. This role is crucial for enhancing our online presence, engaging our community, and driving brand awareness and sales. You will be responsible for developing and executing social media strategies, creating compelling content, managing online advertising campaigns, and analyzing performance metrics. The idóneo candidate possesses a deep understanding of various social media platforms, digital marketing trends, and has a proven track record of growing online communities. While the team operates remotely, this position supports the brand's presence relevant to clients in Aguascalientes, Aguascalientes, MX and nationwide. This is a fully remote opportunity, offering immense flexibility.

Key Responsibilities

- Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, TikTok, and others.
- Create engaging and high-quality content (text, image, video) aligned with brand guidelines and marketing objectives.
- Schedule and publish posts, monitor engagement, and respond to comments and messages in a timely manner.
- Plan and execute paid social media advertising campaigns to reach target audiences.
- Analyze social media performance data and generate regular reports on key metrics (engagement, reach, conversions).
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Collaborate with cross-functional teams (marketing, design, product) to ensure cohesive brand messaging.




- Manage online community interactions and foster a positive brand image.
- Monitor competitor activities and identify opportunities for differentiation.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven work experience as a Social Media Manager or Digital Marketing Specialist (minimum 3 years).
- Excellent knowledge of major social media platforms and their advertising tools.
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite) and video editing software.
- Strong analytical skills and experience with social media analytics platforms (e.g., Google Analytics, platform insights).
- Excellent written and verbal communication skills in Spanish.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative mindset with a keen eye for detail and aesthetics.
- Experience in the beauty or wellness industry is a strong plus.

Benefits

Join a forward-thinking company that embraces remote work and fosters a culture of innovation. This fully remote position offers unparalleled flexibility and the opportunity to significantly shape a brand's digital presence. Our client provides a collaborative virtual team environment, opportunities for professional development, and exposure to the dynamic beauty and wellness industry. You will have the autonomy to manage your projects and contribute directly to the company's growth. Be part of a team that values creativity, data-driven strategies, and continuous improvement. Work from anywhere while making a significant impact on our online success, relevant to the Aguascalientes, Aguascalientes, MX market and beyond.

📌 Especialista en Gestión de Redes Sociales y Marketing Digital (Aguascalientes)
🏢 Placements24
📍 Aguascalientes