About the Role

Our client, a prominent sports franchise in San Luis Potosí, San Luis Potosí , is seeking a strategic and experienced Director de Marketing Deportivo y Patrocinios . This leadership position is responsible for developing and executing comprehensive marketing strategies and securing lucrative sponsorship agreements to drive revenue and enhance brand visibility. The idóneo candidate will possess a deep understanding of the sports marketing landscape, a proven ability to build strong relationships with corporate partners, and a passion for sports. You will play a critical role in shaping the commercial future of the franchise and contributing to its sustained success within the competitive market of San Luis Potosí .

Key Responsibilities

- Develop and implement innovative marketing strategies to increase brand awareness, fan engagement, and ticket sales.
- Identify, negotiate, and secure sponsorship deals with local, national, and international corporations.
- Manage and nurture relationships with existing sponsors, ensuring maximum value and satisfaction.
- Oversee the creation of marketing collateral, advertising campaigns, and digital content across various platforms.
- Develop and execute strategies for social media engagement and community outreach.
- Analyze market trends, competitor activities, and fan demographics to inform marketing and sponsorship efforts.
- Collaborate with internal departments (e.g., sales, ticketing, operations) to ensure cohesive brand messaging and revenue generation.
- Manage the marketing and sponsorship budgets effectively, ensuring ROI targets are met.
- Stay abreast of emerging trends in sports marketing, digital media, and sponsorship activation.




- Lead and mentor a team of marketing and sponsorship professionals.

Requirements

- Minimum of 7 years of progressive experience in sports marketing, sponsorship sales, or brand management, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing marketing campaigns and securing significant sponsorship agreements.
- Strong understanding of the sports industry and the dynamics of fan engagement.
- Excellent negotiation, communication, and presentation skills.
- Demonstrated ability to build and maintain strong relationships with corporate partners.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Experience with budget management and financial reporting.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Reside in or be willing to relocate to San Luis Potosí, San Luis Potosí , and travel as needed.

Benefits

- This senior leadership role offers a highly competitive salary, significant performance-based bonuses, and a comprehensive benefits package, including health insurance and retirement plans.
- You will have the opportunity to lead critical commercial functions for a respected sports franchise in San Luis Potosí .
- Our client is committed to employee growth and provides opportunities for professional development and industry networking.
- Be part of a dynamic team driving the success of sports in the region.
- We foster a collaborative and results-oriented work environment.
- Additional benefits include opportunities to attend major sporting events and conferences.

📌 Director de Marketing Deportivo y Patrocinios en San Luis Potosí
🏢 Placements24
📍 San Luis Potosí