About the Role

Our client, WhatJobs Direct , is looking for a creative and strategic Especialista en Relaciones Públicas y Marketing de Contenidos to join our team in Tuxtla Gutiérrez, Chiapas . This role is adecuado for a professional who excels at weaving compelling narratives and distributing them effectively through both traditional PR channels and digital content marketing. You will be responsible for developing content strategies, crafting engaging materials, managing media relations, and driving brand awareness. This position requires a blend of PR expertise and content creation skills, with a focus on producing high-quality, impactful content that resonates with our target audiences. The role is office-based in our Tuxtla Gutiérrez location, fostering close collaboration.

Key Responsibilities

- Develop and execute integrated PR and content marketing strategies.
- Create compelling content for various platforms, including blog posts, articles, social media updates, website copy, and press releases.
- Manage media relations, pitch stories, and build relationships with journalists and influencers.
- Oversee the company's social media presence, creating engaging content and managing communities.
- Optimize content for SEO to increase organic search visibility.
- Monitor media coverage and industry trends, identifying opportunities for content creation and PR outreach.
- Collaborate with design and marketing teams to ensure brand consistency and visual appeal of content.




- Organize and support PR events and content-driven campaigns.
- Analyze the performance of content and PR initiatives, providing reports and insights.
- Stay current with best practices in PR, content marketing, and digital media.

Requirements

- Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.
- 3-5 years of experience in public relations and/or content marketing.
- Proven ability to create high-quality, engaging content across various formats.
- Strong media relations skills and experience in pitching stories.
- Excellent written and verbal communication skills in Spanish.
- Proficiency in SEO best practices and content optimization techniques.
- Experience managing social media platforms and understanding of digital marketing principles.
- Familiarity with content management systems (CMS) and analytics tools (e.g., Google Analytics).
- Creative mindset with strong storytelling abilities.
- Ability to manage multiple projects and meet deadlines effectively.

Benefits

- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development in PR and digital marketing.
- Dynamic work environment within a growing company in Tuxtla Gutiérrez .
- Exposure to a wide range of communication strategies and tools.
- Paid time off and company holidays.
- Team-building events and a supportive workplace culture.
- Retirement savings plan options.
- Commuting support and parking facilities.

📌 Especialista en Relaciones Públicas y Marketing de Contenidos (Tuxtla Gutiérrez)
🏢 Placements24
📍 Tuxtla Gutiérrez