We are seeking a skilled and creative
Digital Marketing Specialist
to support digital marketing efforts, especially in the legal or professional services industry. The idóneo candidate is experienced in content creation, campaign management, and marketing tools.
Key Responsibilities:
Strategy:
Analyze client websites, traffic, ad accounts, and competitors
Build digital marketing strategies that fit each client's budget and goals
Recommend channel mix, messaging direction, and KPIs
Adjust strategies based on performance data
Web Build:
Build and edit pages on WordPress and Squarespace
Follow established design systems and brand guidelines
Adjust design systems when new content requires it
Keep page structure, hierarchy, and on-page SEO clean
SEO:
Run keyword research and competitive analysis
Write and implement white-hat SEO (titles, meta, headings, internal linking, schema)
Plan and author content based on search intent and ranking opportunity
Run regular technical SEO checks and fix what is broken
Track rankings, traffic, and conversions and report on what changed
SEM:
Build and launch paid search campaigns (Google Ads, Microsoft Ads)
Write ad copy, build ad groups, set up conversion tracking
Manage spend against the client's specified budget
Run regular optimization reviews: bids, keywords, negatives, ad copy, landing pages
Report on cost per lead, ROAS, and other agreed metrics
Requirements
2+ years running SEO and SEM for real businesses (agency or direct)
Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi,



or similar)
Hands-on Squarespace or similar website building solution experience
Strong copywriting for web pages, ads, and meta content
Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better)
Google Search Console, Bing Webmaster Tools
Working knowledge of HTML structure
Comfort with one or more SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)
Clear written English for client-facing work
Nice to Have:
LinkedIn Ads experience
Meta Ads experience
Microsoft Ads experience
Email marketing platforms (Mailchimp, Klaviyo, Constant Contact)
Local SEO and Google Business Profile management
Conversion rate optimization experience
Basic graphic editing (Figma, Canva, Photoshop)
System and Work Setup Requirements:
A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen ******** Mac equivalent or higher; Windows 10 or above / Catalina ***** or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
Headset/earphone with noise cancellation and webcam at 720p or higher resolution
A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
Benefits
Permanent remote work setup
Competitive starting rate paid in USD
Internet Allowance
HMO insurance (PH)
Retirement Fund
Paid US holidays
Paid Vacation and Sick Leaves

📌 Digital Marketing Specialist (Bil) (México)
🏢 Importante empresa
📍 México