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Job Title: Lead Generation coordinate offers and outreach across buying groups.
Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/Roll Works) and convert signals into orchestrated journeys.
Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.
How you'll execute: Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
Experimentation: A/B test offers, channels, cadences, and languages; scale winners region-wide.
Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.
How you'll measure success: Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.
ABM traction: Account/Buying-group engagement, stage progression, win-rate and cycle-time improvements.
Channel economics: CPL/CAC, influenced revenue,



multi-touch attribution.
Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).
What you bring: ABM hands-on with ABM/intent tools (Demandbase, 6sense, RollWorks, Bombora, Apollo).
Insight-to-action: Comfortable building dashboards, reading patterns, and prioritizing optimizations.
Matrix native: Strong collaborator across countries, time zones, and stakeholders; crisp communicator.
Operator's toolkit: Organized, detail-oriented, and adept at juggling multiple campaigns.
Growth mindset: Test-learn-iterate discipline; proactive problem-solver.
Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field.
6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
Experience in matrixed/general organizations and familiarity with B2B buyer journeys.
Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
Language

📌 Lead Generation & Abm Specialist, Latam (México)
🏢 Bsi
📍 México