: Head of Commercial Events

Job Title: Head of Commercial Events

Department: Commercial / Events & Hospitality

Location: Miguel Hidalgo / Often Travels

Job Type: Full-time Presencial

Job Purpose The Head of Commercial Events is responsible for driving revenue growth, strategy, and seamless operational execution across the organization's social and international event portfolios. This includes high-profile weddings, private celebrations, galas, corporate social gatherings, and multi-day international summits or destination events.

The idóneo candidate is a strategic commercial leader with exceptional high-net-worth (HNW) client management skills,deep cross-cultural event experience, and a proven track record of exceeding revenue targets in luxury or high-volume event environments.

Key Responsibilities

1. Commercial Strategy & Revenue Generation

- Develop and execute a comprehensive commercial strategy to increase revenue from social events (weddings,milestone celebrations) and international events.
- Define pricing, yield management, and packaging strategies to optimize profitability and venue/service utilization.
- Identify high-value growth markets, international agencies, wedding planners, and destination event organizers.
- Establish key performance indicators (KPIs) and manage annual event revenue and budget forecasting.

2. Social & Luxury Events Management

- Oversee sales and business development for bespoke private clients, high-net-worth individuals, and high-end social gatherings.
- Maintain top-tier customer experience standards, ensuring hyper-personalized service delivery from inquiry to post-event wrap-up.
- Build strong partnerships with top wedding planners, lifestyle agencies, florists, caterers, and luxury event vendors.

3. International Events & Destination Management

- Lead strategy and acquisition for international events, foreign delegations, destination weddings, and cross-border corporate galas.
- Oversee international logistics considerations, including cross-border vendor partnerships, travel/accommodation coordination,



and protocol compliance.
- Navigate cross-cultural nuances and expectations to deliver world-class client satisfaction across varied demographics.

4. Team Leadership & Operational Excellence

- Lead, mentor, and build a high-performing team of event sales managers, planners, and coordinators.
- Streamline event planning workflows, contracting, CRM usage, and venue/resource scheduling.
- Collaborate closely with internal operations, catering, venue management, and security teams to ensure flawless execution on-site.

5. Marketing & Industry Presence

- Collaborate with the marketing team to design targeted promotional campaigns and collateral for social and international event segments.
- Represent the brand at major trade shows, wedding expos, luxury hospitality summits, and international networking events.

Required Qualifications & Experience

- Experience: 7–10+ years of progressive experience in event sales, commercial management, or event production,with at least 3–5 years in a leadership role.
- Specialization: Demonstrated success in selling and executing high-end social events (weddings, galas) as well as large-scale international or destination events.
- Network: Established network of luxury wedding planners, event production agencies, and international client contacts.
- Financial Acumen: Strong background in revenue management, budgeting, sales forecasting, and contract negotiation.
- Languages: Native or professional fluency in English (written and spoken) is required. [Optional: Additional languages such as French, Spanish, or Arabic are a strong plus.]

Key Competencies & Personal Attributes

- Commercial Drive: Results-oriented with a strong focus on closing deals and maximizing profit margins.
- Client Excellence: High emotional intelligence, discretion, and diplomatic communication skills suited for high-profile and luxury clientele.
- Problem Solver: Calm and adaptable under pressure, capable of managing complex, fast-moving logistical challenges.
- Cultural Awareness: Adaptable and culturally sensitive when negotiating with and hosting international clients.

📌 Commercial Head Events (Ciudad de México)
🏢 Alexander Hughes Mexico
📍 Ciudad de México