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Sr. Manager Marketing Operations
Purpose & Overall Relevance for the Organization:
Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.
Key Responsibilities:
• Leads the implementation of E2E GTM Process within the country.
• Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
• Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
• Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
• Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
• Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
• Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
• Drives flawless showroom set up process following LAM guidance
• Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
• Supports BU’s in Pricing and margin analysis process
• Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera.



Master data checks in RMA / SAP / Sysphera
• Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
• Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
• Supports the brand director on implementation of Regional change projects and management of local change projects
Key Relationships:
• Country BU
• Country Brand activation team
• Country DP / Availability manager
• Country sales coordination manager
• Market Marketing Operations
• Finance / IT
Knowledge Skills and Abilities:
• Strong organization, planning and communication skills
• Strong problem solving and results oriented skills
• Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
• Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
• Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
• Fluent in English (writing and verbal).
Requisite Education and Experience / Minimum Qualifications:
• 5-7 years
• As manager of Experts 0 – 2 years management experience required
• As manager of Admin / Tech Support minimum of 3 years management experience required
• Bachelors in related field required such as marketing, business or engineering (commercial or industrial)

📌 Sr. Manager Marketing Operations (Ciudad de México)
🏢 Adidas Group
📍 Ciudad de México