About the Role

Our client, a major player in the Bienes de consumo masivo (FMCG) sector, is actively seeking a Strategic Trade Marketing Manager to join their team in Mexicali, Baja California, MX . This role is instrumental in designing and implementing effective trade marketing strategies that drive sales, enhance brand presence at the point of sale, and strengthen relationships with retail partners. The adecuado candidate will possess a deep understanding of the FMCG retail landscape, strong analytical skills, and proven experience in developing and executing impactful trade promotions and in-store activities. This is an essential on-site position for driving brand visibility and sales performance within the competitive Mexican market. You will be at the forefront of developing strategies that resonate with consumers at the crucial point of purchase, ensuring our client's brands stand out.

Key Responsibilities

- Develop and execute comprehensive trade marketing strategies aligned with overall brand and sales objectives.
- Analyze sales data, market trends, and competitor activities to identify opportunities for growth within retail channels.
- Design and manage in-store promotions, point-of-sale materials, and merchandising programs to maximize brand impact.
- Collaborate closely with sales teams to ensure effective execution of trade programs and provide necessary support.
- Manage trade marketing budgets, ensuring optimal allocation of resources and tracking ROI of initiatives.
- Build and maintain strong relationships with key retail partners,



understanding their needs and developing mutually beneficial programs.
- Develop reporting mechanisms to track the effectiveness of trade marketing activities and provide actionable insights.
- Stay updated on the latest trends in retail marketing and shopper behavior.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in trade marketing, brand management, or sales within the Bienes de consumo masivo (FMCG) industry.
- Proven track record of developing and executing successful trade marketing campaigns.
- Strong understanding of retail environments and channel dynamics.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication, presentation, and negotiation abilities.
- Proficiency in MS Office, particularly Excel and PowerPoint; experience with retail analytics software is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
- Must be based in or willing to relocate to Mexicali, Baja California, MX .

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including health insurance, life insurance, and a retirement savings plan. Opportunities for professional development and career advancement within a leading FMCG company are provided. Employees benefit from access to company products, ongoing training programs, and a dynamic work environment in Mexicali . The company values its employees and fosters a culture of collaboration and continuous learning.

📌 Gerente de Trade Marketing Estratégico (Mexicali)
🏢 Placements24
📍 Mexicali