About the Role

Our client, a renowned leader in the Bienes de Consumo Masivo (FMCG) sector with a strong focus on dairy and refrigerated products, is actively searching for a highly experienced Senior Brand Manager to join their dynamic team. This is a fully remote position, providing exceptional flexibility and work-life balance. The Senior Brand Manager will be responsible for the strategic direction, growth, and profitability of key brands within the dairy and refrigerated categories. This role demands a deep understanding of consumer insights, market trends, competitive landscapes, and a proven ability to develop and execute impactful brand strategies. You will be tasked with driving brand equity, innovation, and market leadership in a competitive segment of the FMCG market. This is an opportunity to lead and shape iconic brands from a remote setting.

Key Responsibilities

Develop and implement long-term brand strategies for assigned dairy and refrigerated product lines to drive volume, market share, and profitability. Translate consumer insights and market trends into actionable brand plans and product innovation initiatives. Manage the annual brand budget, ensuring effective allocation of resources and optimal ROI for marketing investments. Oversee the development and execution of integrated marketing campaigns across all relevant channels, including digital, social media, and traditional advertising. Collaborate closely with cross-functional teams, including Sales, R&D;, Supply Chain, and external agencies, to ensure seamless execution of brand strategies. Analyze brand performance, market data, and competitive activity, providing regular reporting and strategic recommendations to senior leadership.



Identify and lead new product development projects, from concept to launch, ensuring alignment with brand positioning and consumer needs. Build and maintain strong relationships with key stakeholders, including retail partners and suppliers. Foster a culture of continuous improvement and innovation within the brand team.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly preferred. Minimum of 6-8 years of progressive experience in brand management within the FMCG industry , with a significant portion focused on dairy or refrigerated products. Demonstrated success in developing and executing brand strategies that have driven significant market growth and brand equity. Strong analytical skills with the ability to interpret complex market data and translate it into strategic actions. Exceptional understanding of consumer behavior, market dynamics, and the competitive landscape in the food and beverage sector. Proven experience in managing product innovation pipelines and leading cross-functional teams. Excellent communication, presentation, and leadership skills. Proficiency in digital marketing and modern brand building techniques. Ability to thrive in a remote work environment, demonstrating strong self-discipline and organizational skills.

Benefits

This role offers the significant advantage of being fully remote, providing ultimate flexibility. Our client offers a highly competitive salary, comprehensive benefits package including health, dental, and vision insurance, generous paid time off, and significant opportunities for career advancement within a leading FMCG company. You will also have access to professional development programs and a supportive, innovative remote work culture.

📌 Gerente de Marca Senior (Santiago de Querétaro)
🏢 Placements24
📍 Santiago de Querétaro