About the Role

Our client is seeking a highly skilled and analytical Marketing Automation Specialist to join their innovative team. This fully remote position is ideal for a professional passionate about leveraging technology to streamline marketing processes, personalize customer journeys, and drive engagement. You will be responsible for designing, implementing, and optimizing marketing automation workflows, managing CRM integrations, and analyzing campaign performance to ensure maximum efficiency and impact. The adecuado candidate possesses deep expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), a strong understanding of lead nurturing strategies, and excellent analytical skills. This role offers a unique opportunity to shape our client's customer engagement strategies and contribute to significant business growth through sophisticated automation tactics. You will work collaboratively with marketing, sales, and IT teams to ensure seamless execution and continuous improvement of automated marketing initiatives. We are dedicated to fostering a remote‑first culture that values innovation, collaboration, and employee well‑being.

Key Responsibilities

- Design, build, test, and maintain automated marketing workflows and campaigns.
- Manage and optimize lead scoring, lead nurturing, and lead routing processes.
- Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and other relevant tools.
- Develop and manage email marketing campaigns, segmentation, and personalization strategies within the automation platform.
- Create dynamic landing pages and forms for lead generation and data capture.
- Monitor campaign performance, analyze key metrics (engagement,



conversion, ROI), and provide actionable insights.
- Conduct A/B testing on various campaign elements to improve effectiveness.
- Ensure data accuracy and integrity within the marketing automation platform and CRM.
- Collaborate with content and design teams to create assets for automated campaigns.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.

Requirements

- Bachelor's degree in Marketing, Computer Science, Business, or a related field.
- Minimum of 3-5 years of hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
- Proven experience in designing and implementing complex automation workflows and lead nurturing programs.
- Strong understanding of CRM systems and integration principles.
- Excellent analytical skills with the ability to interpret data and drive decisions.
- Proficiency in HTML/CSS for email and landing page development is a plus.
- Strong written and verbal communication skills in Spanish.
- Detail‑oriented with excellent organizational and project management skills.
- Ability to work independently and effectively in a remote team environment.
- Experience with data analysis and reporting tools.

Benefits

- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Professional development opportunities and training.
- Fully remote work environment fostering flexibility and work‑life balance.
- Access to cutting‑edge marketing technology.
- Opportunities for career advancement within a growing company.
- Supportive and collaborative team culture.

📌 Marketing Automation Specialist (Centro)
🏢 Placements24
📍 Centro