About the Role Our client is seeking a skilled and analytical Digital Marketing Specialist (PPC) to join their marketing team in Ciudad Juárez, Chihuahua . This hybrid role focuses on developing, implementing, and managing pay-per-click (PPC) advertising campaigns across various platforms to drive targeted traffic and achieve marketing objectives. You will be responsible for keyword research, campaign setup, bid management, ad copy creation, budget management, and performance analysis. The idóneo candidate possesses a strong understanding of the PPC landscape, including Google Ads, Bing Ads, and social media advertising. You should be data-driven, detail-oriented, and committed to optimizing campaigns for maximum ROI. This is an exciting opportunity to contribute to impactful marketing initiatives and enhance your expertise in paid advertising within a dynamic organization. You will work closely with other marketing professionals to ensure seamless integration of PPC campaigns with broader marketing strategies. The hybrid model offers a balance of in-office collaboration and remote flexibility, promoting a productive and engaged work environment in Ciudad Juárez .

Key Responsibilities

- Develop and execute PPC strategies across Google Ads, Bing Ads, and other relevant platforms.
- Conduct in-depth keyword research and analysis to identify target audiences and opportunities.
- Create compelling and effective ad copy and ad extensions.
- Manage campaign budgets and optimize bids to maximize ROI and achieve KPIs.
- Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights.




- Implement A/B testing for ad copy, landing pages, and targeting strategies.
- Identify and test new campaign ideas, ad formats, and targeting options.
- Collaborate with content and web development teams to ensure landing page effectiveness.
- Stay up-to-date with the latest trends, tools, and best practices in PPC advertising.
- Manage and optimize campaigns for various business objectives, such as lead generation and sales.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
- Minimum of 3 years of proven experience in managing successful PPC campaigns.
- Strong proficiency with Google Ads, Bing Ads, and other PPC platforms.
- Experience with Google Analytics and other web analytics tools.
- Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques.
- Demonstrated ability to analyze data and translate insights into effective strategies.
- Strong written and verbal communication skills in Spanish.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and collaboratively in a hybrid environment.
- Certification in Google Ads is a plus.

Benefits

- Competitive salary commensurate with experience.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and development.
- Hybrid work model promoting flexibility.
- A collaborative and results-oriented work environment in Ciudad Juárez .
- Paid vacation and holidays.
- Access to industry-leading marketing tools.
- Retirement savings options.

📌 Digital Marketing Specialist (Chihuahua)
🏢 Placements24
📍 Chihuahua