About the Role

Our client is seeking an experienced and insightful Consultor de Estrategia de Medios y Audiencias to provide expert guidance on a contractual basis. This role will focus on developing sophisticated media strategies and audience engagement plans tailored to our client's specific needs within the Medios y Relaciones Públicas sector. The idóneo candidate will possess a deep understanding of media consumption trends, audience segmentation, and the effectiveness of various communication channels. You will work collaboratively with internal teams, analyzing current strategies and proposing innovative approaches to reach target audiences more effectively and enhance brand presence. This hybrid role offers the flexibility to work remotely combined with on-site consultations in San Luis Potosí , enabling close collaboration and immersive project work. We are looking for a strategic thinker with strong analytical capabilities and a proven ability to translate complex data into actionable media and audience strategies that drive measurable results. Your expertise will be crucial in optimizing our client's media investments and communication impact.

Key Responsibilities

- Analyze existing media strategies and audience engagement initiatives.
- Conduct research on target audience demographics, behaviors, and media consumption habits.
- Develop comprehensive media plans, including channel selection, budgeting, and campaign timing.
- Identify key audience segments and recommend tailored communication approaches.
- Advise on the optimal mix of traditional and digital media channels.
- Develop strategies to enhance audience engagement and build brand loyalty.
- Evaluate the effectiveness of media campaigns and provide recommendations for improvement.




- Stay abreast of emerging media platforms and technologies.
- Collaborate with creative and content teams to ensure alignment with strategic recommendations.
- Prepare and present detailed reports and strategic proposals to stakeholders.

Requirements

- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- Extensive experience (5+ years) as a media strategist, audience engagement specialist, or similar consulting role.
- Proven track record in developing successful media and audience strategies for diverse clients.
- Strong analytical skills with expertise in market research, data analysis, and segmentation.
- Excellent understanding of the media landscape, both traditional and digital, in Mexico.
- Proficiency in media planning and buying tools.
- Exceptional written and verbal communication skills in Spanish; proficiency in English is highly desirable.
- Strong presentation and client management skills.
- Ability to work independently and manage project timelines effectively in a hybrid setting.
- Strategic mindset with a focus on delivering measurable business outcomes.
- Experience in the Medios y Relaciones Públicas sector is a significant advantage.

Benefits

- This contract position offers a competitive remuneration package, commensurate with experience and project scope.
- The hybrid work model provides flexibility, and the project-based nature allows for diverse and engaging work within the Medios y Relaciones Públicas field.
- You will have the opportunity to work with a reputable client in San Luis Potosí and contribute to impactful strategic initiatives.
- We value expertise and offer a professional environment for consultants to deliver high-quality work.

📌 Consultor de Estrategia de Medios y Audiencias (San Luis Potosí)
🏢 Placements24
📍 San Luis Potosí