Founded in 2010, POP MART is a leading general pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.
Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers.
Its portfolio includes beloved IP characters such as THE MONSTERS, TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms, bringing joy to consumers around the world.
Opportunity OverviewWe follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.
We are building the e-commerce organization for one of the fastest-growing collectible brands in the world,



in a region where the category is being created right now. DTC is where that brand lives at full strength: popmart.com/mx is the largest single channel in the LATAM portfolio, and the only one where we own the entire customer experience — the storefront, the drop, the checkout, the data and the relationship — with no platform in between.
This role owns it. You will run the DTC business as a full P&L; — revenue, conversion, customer growth and marketing efficiency — with a team underneath you and direct lines into Merchandising, Supply Chain, Marketing, CRM, Product and Engineering. The channel already leads the portfolio on conversion; your job is to widen that lead, close the gaps we know about — payments localization is the biggest — and take the model into Brazil.
This position has a growth opportunity as the region scales up. We are hiring the DTC Lead for Mexico who we expect to grow into regional DTC leadership as Brazil and further markets launch. The person who succeeds here will not only hit the number in Mexico — they will build the playbook that gets replicated in the next markets, and they will be the one asked to lead it.
What You Will Achieve1. Business ownership and channel P&L;
• Own the overall performance of POP MART's DTC business in Latin America: annual, quarterly and monthly business plans aligned with commercial objectives, and delivery of the key metrics — GMV, conversion rate, average order value, customer growth and contribution margin.




• Own the P&L; end to end: revenue less payment fees, fulfilment and shipping, returns, media investment and markdown — and defend contribution margin after all of it, not GMV.
• Deliver the weekly and monthly business review: performance vs. plan, drivers, risks, and a specific action plan. Numbers with a recommendation attached, not a report.2. Merchandising, launches and inventory
• Develop merchandising and sales strategy across product assortment, new product launches, inventory planning, replenishment and key product initiatives — leveraging sales performance and market insight to optimize product mix, sell-through and inventory efficiency.
• Own the launch calendar for the storefront: allocation, listing readiness ahead of go-live, drop-day execution, and post-launch reads within the first 48–72 hours. In a drop-driven business, the calendar is the revenue plan.
• Own the local-warehouse assortment decision with Supply Chain: what sells from Mexico in 3–5 days versus what ships from origin — weighing conversion, shipping cost and ageing risk.3. Customer growth, retention and post-sale experience
• Analyze customer behavior and the end-to-end conversion funnel to identify growth opportunities across acquisition, conversion, repeat purchase, retention and customer lifetime value.
• Own the membership and CRM agenda for the channel: registration, segmentation, lifecycle communication and the repeat-purchase mechanics this business model is built on.
• Build the demand levers that work between launches — the storefront cannot depend on the drop calendar alone to make its month.
• Own the post-sale experience with Customer Service and Logistics: enquiries and messages answered withi

📌 DTC Lead — LATAM (Ciudad de México)
🏢 PAOPAOMATE CREATIVIDAD Y CULTURA, DE C.V.
📍 Ciudad de México