About the Role

Our client is seeking a bright and analytical Junior Data Analyst to join their digital marketing team. This hybrid role is based in Monterrey, Actual León, offering a blend of in-office collaboration and remote flexibility. You will play a key role in collecting, processing, and analyzing data related to our digital marketing campaigns. Your insights will help shape marketing strategies, optimize campaign performance, and drive business growth. The ideal candidate possesses a strong quantitative aptitude, excellent problem-solving skills, and a passion for understanding consumer behavior through data. You will work closely with the marketing team to translate complex data sets into actionable recommendations. This internship is an excellent opportunity to gain practical experience in data analysis, digital marketing analytics, and reporting within a fast-paced, results-oriented environment. We are looking for an individual who is detail-oriented, curious, and eager to contribute to data-driven decision-making.

Key Responsibilities

- Collect data from various digital marketing channels, including social media, search engines, email campaigns, and website analytics.
- Clean, transform, and organize raw data to ensure accuracy and consistency.
- Perform data analysis to identify trends, patterns, and insights related to campaign performance, audience behavior, and market opportunities.
- Develop reports and dashboards to visualize key marketing metrics and communicate findings to the marketing team.
- Assist in tracking and measuring the ROI of digital marketing initiatives.
- Support the marketing team in A/B testing and other experimental designs.




- Collaborate with team members to understand data needs and provide analytical support.
- Stay updated on the latest trends and best practices in data analysis and digital marketing.
- Help in interpreting data to provide actionable recommendations for campaign optimization.
- Contribute to a data-driven culture within the marketing department.

Requirements

- Currently pursuing or recently completed a degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.
- Basic understanding of data analysis principles and techniques.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Experience with spreadsheet software (e.g., Microsoft Excel, Google Sheets) including pivot tables and formulas.
- Basic knowledge of SQL for data extraction is advantageous.
- Strong analytical thinking and problem-solving abilities.
- Excellent attention to detail and accuracy.
- Good written and verbal communication skills in Spanish.
- Ability to work effectively in a hybrid environment, managing time and tasks both remotely and in the office.
- Proactive attitude and a strong desire to learn about digital marketing analytics.
- English proficiency is a plus.

Benefits

- Gain practical experience in data analysis and digital marketing.
- Work in a hybrid model offering flexibility.
- Mentorship from experienced marketing and data professionals.
- Opportunity to contribute to real-world marketing campaigns and strategies.
- A competitive internship stipend.
- Exposure to a dynamic and innovative company culture in Monterrey, Nuevo León.
- Develop valuable skills in data interpretation and reporting.
- Potential for future growth and full-time opportunities based on performance.

📌 Analista de Datos Junior para Marketing Digital (Monterrey)
🏢 Placements24
📍 Monterrey