About the Role

Our client, a dynamic and growing food manufacturing company based in San Luis Potosí, San Luis Potosí , is seeking a talented and strategic Especialista en Marketing Digital . This role is essential for developing and executing innovative digital marketing campaigns to enhance brand visibility, engage target audiences, and drive sales for our diverse range of food products. The idóneo candidate will possess a strong understanding of digital marketing channels, SEO, SEM, social media management, content marketing, and data analytics within the context of the food industry. You will play a key role in shaping our online presence and connecting with consumers across various digital platforms. Join our innovative team in San Luis Potosí and make a tangible impact on our brand's growth in the competitive food market.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Create engaging and compelling content for social media platforms, website, and email marketing campaigns.
- Manage social media profiles, monitor online conversations, and engage with our community.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Oversee email marketing campaigns, including list segmentation and automation.
- Collaborate with design and content teams to create visually appealing marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.




- Monitor competitor activities and identify opportunities for competitive advantage.
- Manage digital advertising budgets and ensure optimal ROI.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on the food or CPG industry preferred.
- Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical skills and the ability to interpret data to inform strategy.
- Excellent written and verbal communication skills, with a knack for crafting engaging copy.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with graphic design or video editing tools is a plus.
- Must be located in or willing to relocate to San Luis Potosí, San Luis Potosí .

Benefits

We offer a competitive salary, comprehensive health benefits, and opportunities for professional development and career advancement. You will be part of an energetic and innovative company that values creativity and forward-thinking strategies. Enjoy the opportunity to work on diverse and exciting campaigns for well-known food brands in San Luis Potosí . This role provides significant impact and visibility within the organization, allowing you to shape our digital future. Join a collaborative team that is passionate about food and marketing excellence.

📌 Especialista en Marketing Digital para la Industria Alimentaria (San Luis Potosí)
🏢 Placements24
📍 San Luis Potosí