About the Role

Our client, a dynamic and innovative company in the media landscape, is seeking a highly experienced and strategic Gerente de Comunicaciones y Relaciones Públicas Senior to join their team in Tijuana, Baja California . This pivotal role will be instrumental in shaping and executing comprehensive communication strategies that enhance the company's brand reputation, media presence, and stakeholder engagement. The adecuado candidate will possess a deep understanding of the media industry, excellent crisis communication skills, and a proven track record of success in managing public relations initiatives. This position offers a fantastic opportunity to make a significant impact within a leading organization, contributing to its continued growth and success. We are looking for a forward-thinking professional who can navigate complex media environments and deliver impactful results. The role involves a blend of strategic planning and hands-on execution, ensuring consistent and positive messaging across all platforms. As part of our client's dedicated team, you will have the chance to collaborate with cross-functional departments and drive key communication objectives forward. The role is based in the vibrant city of Tijuana , known for its burgeoning creative industries and strategic location.

Key Responsibilities

- Develop and implement integrated communication and public relations strategies to enhance brand visibility and reputation.
- Manage media relations, building and maintaining strong relationships with journalists, bloggers, and influencers.
- Oversee the creation of compelling press releases, media kits, speeches, and other communication materials.
- Lead crisis communication efforts, providing strategic counsel and swift, effective responses to sensitive issues.
- Monitor media coverage and public sentiment,



reporting key insights and recommending strategic adjustments.
- Organize and manage press conferences, media events, and other public relations activities.
- Collaborate with marketing and internal communications teams to ensure brand consistency.
- Advise senior leadership on communication strategies and potential media risks.

Requirements

- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- A Master's degree is a plus.
- Minimum of 7 years of progressive experience in communications and public relations, preferably within the media or entertainment industry.
- Demonstrated success in developing and executing successful PR campaigns and managing media relations.
- Exceptional written and verbal communication skills in Spanish.
- Proficiency in English is highly desirable.
- Strong understanding of media dynamics, social media trends, and digital communication channels.
- Proven ability to handle crisis communications effectively and discreetly.
- Excellent interpersonal skills, with the ability to build rapport with diverse stakeholders.
- Strategic thinker with strong analytical and problem-solving capabilities.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously in Tijuana .

Benefits

Our client offers a competitive salary commensurate with experience, along with a comprehensive benefits package.

- This includes health insurance, life insurance, and retirement savings plans.
- Employees also benefit from paid time off, professional development opportunities, and a dynamic work environment.
- Additional perks include opportunities for travel and participation in industry events.

We believe in fostering a collaborative and supportive culture where employees can thrive.

Join us and be part of a team that values innovation and excellence.

📌 Gerente de Comunicaciones y Relaciones Públicas Senior (Tijuana)
🏢 Placements24
📍 Tijuana