About the Role

Our client, a leading e-commerce platform, is seeking a highly skilled and creative Especialista en Marketing Digital y Comercio Electrónico to join their fully remote team. This position, based with remote flexibility, will focus on driving online sales, enhancing customer engagement, and optimizing our client's digital presence. You will be responsible for developing and executing innovative digital marketing strategies across various channels, including social media, SEO/SEM, email marketing, and content creation. This is a fantastic opportunity for a digitally-savvy professional to make a significant impact in a fast-paced, growth-oriented environment. If you are passionate about e-commerce, possess a strong analytical mindset, and excel in a remote work setting, This role requires a proactive approach to staying ahead of digital trends and driving measurable results for our client's online business.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for the e-commerce platform.
- Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
- Oversee SEO initiatives to improve organic search rankings and drive relevant traffic.
- Create and curate engaging content for social media platforms, blog posts, and email marketing campaigns.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify and implement A/B testing strategies to optimize website usability and conversion rates.
- Manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.




- Collaborate with cross-functional teams (design, product, sales) to ensure cohesive brand messaging and customer experience.
- Prepare regular reports on digital marketing performance, insights, and recommendations for improvement.

Requirements

- Proven experience in digital marketing and e-commerce, with a strong portfolio of successful campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in using digital analytics tools such as Google Analytics, Google Ads, and social media advertising platforms.
- Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.
- Excellent written and verbal communication skills in Spanish. Proficiency in English is an advantage.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Self-motivated, highly organized, and able to manage multiple projects effectively in a remote environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Creative thinking and a passion for innovation in the digital space.
- Experience with graphic design tools or video editing is a bonus.

Benefits

- Fully remote work arrangement offering maximum flexibility and work-life balance.
- Competitive salary commensurate with experience.
- Opportunities for professional development and skill enhancement.
- Performance-based bonuses and incentives.
- Access to cutting-edge digital marketing tools and resources.
- Collaborative and supportive online team environment.
- Contribution to employee well-being programs.
- Generous paid time off policy.
- Opportunities to work with a growing and innovative e-commerce brand.
- Direct impact on the online success of the business.

📌 Especialista en Marketing Digital y Comercio Electrónico (San Pedro Tlaquepaque)
🏢 Placements24
📍 San Pedro Tlaquepaque