Ethnik Living is a furniture and home decor brand creating distinctive pieces for thoughtfullydesigned spaces.
We're looking for a Senior Media Buyer / Paid Media Specialist to owncampaign execution, improve customer acquisition, and scale profitable growth.This is a hands-on role for someone with deep expertise in Meta Ads Manager and GoogleAds, strong creative judgment, and experience managing substantial budgets for DTC brands inthe US market.
You'll work across paid acquisition and retention, connecting advertisingperformance with creative strategy, brand positioning, and the customer journey.What You'll Do● Own the setup, launch, management, and optimization of campaigns across Meta,Google, TikTok, AppLovin, and Pinterest.
● Bring expert-level execution to Meta Ads Manager and Google Ads, including campaignstructure, audience strategy, bidding, testing, and scaling.
● Build and manage media plans, allocate budgets across channels, and adjust spendbased on performance and business priorities.
● Manage prospecting and retargeting strategies that acquire new customers efficientlyand support profitable growth.
● Stay current with platform changes, advertising formats, and new opportunities worthtesting.Creative Strategy & Brand Direction● Work closely with the creative team to develop concepts, hooks, messaging, offers, andformats that drive results.
● Translate performance data into clear creative briefs and actionable feedback.
● Build a structured creative testing roadmap and identify what works, why it works, andwhat to test next.




● Understand how brand positioning, visual direction, and storytelling influence advertisingperformance.
● Keep campaigns consistent with Ethnik Living's identity while adapting creative to eachplatform.Email & SMS Marketing● Use Klaviyo and Postscript to build, execute, and optimize email and SMS campaignsand automated flows.
● Develop segmentation and testing strategies that improve conversion, repeat purchases,and customer lifetime value.
● Coordinate retention activity with paid campaigns, product launches, and promotionalcalendars.
● Monitor performance, list health, and deliverability, and turn findings into practicalimprovements.Performance Analysis & Optimization● Track acquisition costs, ROAS, blended marketing efficiency, conversion rates, andcontribution margin.
● Evaluate results using both platform reporting and overall business performance.
● Identify opportunities across ads, landing pages, product pages, and offers to improveconversion.
● Maintain clear reporting on results, budget pacing, learnings, and next steps.
● Check campaign settings, tracking, links, offers, and creative before launch,



and resolveWhat You Must Bring● At least 3 years of hands-on paid media buying experience.
● Previous experience working with a DTC brand selling to the US market.
● Both agency experience and in-house brand experience are required.
● A proven track record of personally managing advertising budgets exceedingUS$250,000 per month, with responsibility for allocation, optimization, and results.
● Advanced, hands-on expertise in both Meta Ads Manager and Google Ads.
● Hands-on experience with TikTok Ads, AppLovin, and Pinterest Ads.
● Practical experience using Klaviyo and Postscript for email and SMS marketing.
● Strong knowledge of creative strategy, creative direction, copy, and branding.
● Strong analytical skills and an understanding of ecommerce economics, attribution, andprofitable scaling.
● The ability to take ownership, communicate clearly, and turn insights into action.Especially Valuable● Experience in home decor, furniture, interiors, or closely related categories.
● Experience marketing higher-consideration products with longer purchase journeys.
● Familiarity with Shopify, GA4, and third-party attribution tools.
● Experience with incrementality testing and measuring the impact of spend beyondHow to ApplyApply through LinkedIn with your résumé and a brief overview of the US DTC brands you'veworked with, the monthly budgets you've personally managed, and examples of results you'vedriven.
Please highlight your agency and in-house experience, along with any work in home
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📌 Senior Media Buyer: Scale Dtc Growth & Performance (Xico)
🏢 ETHNIK LIVING
📍 Xico