We're looking for an Outbound Email Copywriter to devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams that sell into local and vertical SMB markets. You will own the strategy and execution of outbound email campaigns, researching ICPs and pain points, building copy angles, writing sequences that get opened and replied to, and optimizing based on results.This is a writing-first role. You need substantial B2B outbound email experience, ideally across a wide variety of SMB verticals. You should know how to research an ICP, identify pain points that actually land, build a compelling copy angle, structure a proper sequence, and A/B test your way to better performance over time. Past campaign results are required to apply. You will be working inside the company's own in-house platform, which combines a database of businesses and contact information with an enrichment tool that functions similarly to Clay, allowing you to create customized research variables per prospect. You will also use general AI tools and web research to inform personalization and messaging. If you have the experience, can show the results, and want to own outbound campaign copy for a fast-growing B2B platform, this role is a strong fit.Why You'll Want to Join You will be paid in USD (bi-monthly: every 15th and 30th)Paid Time Off in accordance with company policyObservance of Holidays per company guidelines100% remote setup so you can work wherever you're most productiveThis role requires availability during US business hoursWork inside a fast-growing B2B sales intelligence platform with real traction and a growing SMB-focused client baseAccess to a proprietary in-house enrichment platform with deep prospect data and customizable research variablesHigh-ownership copywriting role with direct impact on pipeline generation and campaign performanceWhat You'll Work On ICP Research and Copy StrategyResearch ICPs, pain points, and buying triggers across a wide range of SMB verticals including HVAC, dental, restaurants,



and othersBuild copy angles that speak directly to real prospect problems rather than generic value propositionsUse the company's in-house enrichment platform to build customized research variables per prospect and leverage them for meaningful personalizationUse general AI tools and web research to deepen prospect understanding and sharpen messagingSequence Writing and Campaign ExecutionWrite proper cold email sequences from subject line through follow-ups that generate opens, replies, and meetingsStructure sequences with the right cadence, tone, and escalation logic for each vertical and ICPDevelop and test multiple messaging angles per campaign to identify what resonates bestManage multiple active campaigns simultaneously without losing quality or attention to detailA/B Testing and OptimizationA/B test subject lines, opening lines, CTAs, and sequence structures systematicallyAnalyze campaign performance data including open rates, reply rates, and positive response rates and use it to improve copyIdentify what is working across campaigns and apply learnings quickly to new sequencesFlag underperforming campaigns early and propose specific copy changes to improve resultsCollaboration and DocumentationWork closely with the GTM and sales team to align email messaging with broader campaign goals and ICP prioritiesMaintain organized campaign documentation including copy versions, test results, and performance notesWhat You Bring Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals — this is the primary requirementAbility to research an ICP, identify genuine pain points, and build copy angles that land rather than generic pitchesKnows how to structure a proper cold email sequence and understands cadence, tone, and escalation logicStrong A/B testing discipline with the ability to optimize campaigns based on real performance data rather than gut feelPast campaign results to show — open rates, reply rates, meetings booked,



or similar metrics are required to applyComfortable working inside a proprietary enrichment or research platform and using custom prospect data to inform personalizationComfortable using AI tools and web research as part of the research and writing processExcellent written English with a direct, concise, and human communication styleNice to Have Experience with Clay or a similar prospect enrichment and research platformBackground in outbound sales or SDR work that gives you firsthand understanding of what buyers respond toExperience writing cold email for a B2B SaaS, sales intelligence, or data platformFamiliarity with cold email tools such as Instantly, Smartlead, or ApolloHow to Apply Please include:Your updated resumePast campaign results showing performance metrics such as open rates, reply rates, or meetings booked — this is required to apply and candidates without results to share will not be consideredA short Loom video (1 to 2 minutes) introducing yourself, describing your B2B outbound email experience, and walking through one campaign you built from ICP research through to resultsOnly candidates who submit both campaign results and a Loom video will be moved to the next step of the hiring process.If you have substantial B2B outbound email experience, can research an ICP and turn it into a campaign that actually converts, and want to own cold email copy for a fast-growing B2B platform with real traction in the SMB market, this role gives you the ownership and the direct impact to do your best work.Application Process OverviewOur comprehensive selection process ensures we find the right fit for both you and our clients:Initial Application - Submit your application and complete our prequalifying questionsVideo Introduction - Record an video introduction to showcase your communication skills and work experienceRole-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)Recruitment Interview - Initial screening with our talent teamExecutive Interview - Meet with senior leadership to discuss role alignmentClient Interview - Final interview with the client team you'd be supportingBackground & Reference Check - Professional reference verificationJob Offer - Successful candidates receive a formal offer to join the teamEach stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

📌 Outbound Email Copywriter (México)
🏢 Hire Overseas
📍 México