## Digital MerchandiserApply: Mexico City: Full time: Posted Today: (phone hidden)

Job Description
Join the LEGO Group as a Digital Merchandiser and help drive eCommerce growth across LATAM. In this role, you'll optimize product content, improve discoverability, and collaborate with top retailers to deliver an outstanding online shopping experience. It's a chance to make a real impact in a fast-paced, creative environment Please Note: All submitted CVs should be written in English. Core Responsibilitiese-Merchandising (50%)* Create, maintain, and optimize product content (images, copy, BTC content, video, etc.) based on performance metrics, SEO best practices, and other insights. Monitor digital shelf quality for continual optimization of content – adhering to retailer requirements.
* Accountable for product launches at eCommerce retailers across LATAM – planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process.
* Work with customers to determine the most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience.
* Collaborate with cross-functional teams, such as Item Set Up, Account Leads, Marketing, Trade Marketing, and external partners.
* Use SEO tactics to improve product discoverability and search engine rankings. This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling, accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.
* Act as a point of contact with eCommerce partners, agencies and others to facilitate content optimization and ensure consistency across platforms and systems.



Digital Marketing (25%)* Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, and support on data analysis for future improvements. Analysis (25%)* Generate detailed reports on eCommerce performance CST to identify opportunity for improvement.
* Carry out After Action Reviews for B2B Marketing Implementation with customers to help refine our digital spend.
* Conduct test and learns and regular shelf auditing to identify trends, actionable insights, and opportunities to improve the digital shelf. Play your part in our team succeedingThis is an opportunity to deliver a meaningful impact to the growth of the LEGO Group. The eCommerce team supports development of merchandising strategy, digital shelf improvement, and other digital merchandising activities for B2B eCommerce partners across LATAM to increase eCommerce sales. As a Digital Merchandiser, you will contribute to the growth of the eCommerce business by providing digital merchandising support to our eCommerce retailers. This includes improving discoverability, online search rankings, conversion, and the overall shopper experience. Do you have what it takes?* Hands-on experience in digital merchandising within eCommerce.
* Experience with consumer-packaged goods and/or children’s category is a plus
* Outstanding writing and grammar abilities — copywriting experience preferred.




* Knowledge of Digital Marketing principles and basic understanding of demand generation in online platforms.
* Knowledge of SEO principles and the ability to create content with SEO in mind.
* Proficient in critical thinking, analytical reasoning, and problem-solving.
* Ability to work quickly and accurately in a fast-paced environment while still maintaining attention to detail and being resilient.
* Strong knowledge of MS Office with particular emphasis in Excel and Power Point.
* Self-starter who initiates and executes new ideas to improve the digital shelf.
* Fluent in English and Spanish; Portuguese a plus Nice to have:* Retail eCommerce platforms experience – Familiarity with e-commerce platforms is a bonus
* Team player – Curious, collaborative, and thrives in a team setting.
* Adaptable – Comfortable in a fast-changing environment.Additional details on this position:* No relocation assistance will be provided for this position. #LI-Hyrbrid#LI-SW2 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here are some of what to expect: Family Care Leave –

We offer
enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based Colleague Discount –

📌 Digital Merchandiser (Ciudad de México)
🏢 The Great Yellow Brick
📍 Ciudad de México