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Work Schedule: EST | Flexible hours with US overlap
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.

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About the Client
A family-owned B2B company serving luxury hospitality and commercial clients is looking for a Google Ads Specialist to own B2B lead generation and bring paid search in-house from an external agency.

The business operates globally with a distributed team and a hands-on, informal culture. Its current agency provides limited weekly support, so leadership is building an in-house function that works directly with the sales team on campaign direction and growth.

About the Role
The Google Ads Specialist owns the full Google Ads account for high-ticket B2B lead generation, from keyword research and bidding to reporting. The role joins internal sales calls and strategy sessions, some of which fall outside standard hours, to find new keywords, audiences, and verticals. Success in the first 90 days means a clear understanding of the sales cycle and measurable reductions in Cost Per Lead and Customer Acquisition Cost.

Core Responsibilities
Google Ads Campaign Management

Manage Google Ads accounts end to end for B2B lead generation campaigns

Optimize bidding, campaign structure,



and ad copy to lower Cost Per Lead and Customer Acquisition Cost

Expand keyword research into luxury hospitality and commercial markets

Coordinate landing page updates with the team to improve conversion rates

Sales Integration & Opportunity Identification

Join internal sales calls and strategy sessions to learn customer needs and buying cycles

Identify and test new keywords, audience segments, and vertical opportunities based on sales input

Translate sales feedback into campaign changes and new channel proposals

Performance Analysis & Reporting

Track and report campaign performance against lead volume and cost targets

Share data-backed recommendations with leadership on a regular cadence

Run structured tests and document results to drive continuous improvement

Project & Stakeholder Management

Plan and track deliverables in Monday.com or a similar project management tool

Update the decision-maker and HR contact on priorities, progress, and blockers across time zones

Must-Have

3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation (not e-commerce or B2C)

End-to-end campaign ownership: keyword research, bidding strategy, ad copy, budget management, and performance reporting





Documented Cost Per Lead and Customer Acquisition Cost reductions on CV, with specific percentages or figuresExperience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles

Direct work with a sales team, such as using lead quality or MQL/SQL feedback to adjust keywords and audiences

Hands-on use of a project management tool (Monday.com, Asana, Trello, or ClickUp)

English at C1+ CEFR level (client-facing fluency required)

Nice-to-Have

Prior exposure to luxury goods, hospitality, or high-end commercial products

Google Analytics 4 and Looker Studio reporting experience

CRM experience (HubSpot, Salesforce, or Zoho) for tracking lead quality

Experience moving Google Ads management from an external agency to in-house

Competitive Salary: Based on experience and skills

Remote Work: Fully remote-work from anywhere

Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting

Generous PTO: In accordance with company policy

Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees

Direct Mentorship: Guidance from international industry experts

Learning & Development: Ongoing access to resources for professional growth

General Networking: Connect with professionals worldwide

Our Recruitment Process

Application

Screening

Skills Assessment

Topgrading Interview

Client Interview

Job Offer

Client Onboarding

Ready to Join Us?
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📌 Remote Google Ads & Paid Search Specialist (Santiago Mexquititlán Barrio 1ro.)
🏢 Pearl
📍 Santiago Mexquititlán Barrio 1ro.