We are looking for a results-driven Manager E-commerce & CRO to accelerate growth across our owned and indirect digital commerce channels. This role will shape the e-commerce strategy, improve the end-to-end digital shopping experience, and turn data, shopper insights and experimentation into measurable commercial impact.

Your day-to-day

- Develop and execute the e-commerce and CRO strategy across owned websites, marketplaces, e-retailers and other digital touchpoints, aligned with category, brand and commercial priorities.

- Build and manage the shopper marketing calendar, ensuring a consistent pipeline of campaigns, promotions and commercial activations.

- Own the optimization of category and product pages, including content, navigation, product placement, promotions and on-site experience.

- Identify conversion opportunities across the digital funnel and lead a structured experimentation roadmap using A/B testing, audience segmentation, personalization and behavioral insights.

- Monitor performance and translate data into actions that improve conversion rate, revenue, traffic quality, customer experience and channel NPS.

- Define business requirements and prioritize initiatives within the e-commerce roadmap, partnering with Product, Technology, Marketing, Sales, Consumer Experience, Analytics and external agencies.

- Support the expansion and performance of indirect e-commerce channels through strong key account collaboration and joint growth plans.

- Establish clear ways of working, dashboards and governance to track results,



identify risks and continuously improve execution.

- Lead and influence, setting clear priorities, providing regular feedback and building strong digital commerce capabilities.

Who We Are Looking For

- Solid experience in e-commerce, digital commerce, conversion rate optimization or digital product management, preferably in consumer goods, retail, marketplaces or a digitally led business.

- Strong understanding of the e-commerce funnel, category management, digital merchandising, shopper behavior and customer journey optimization.

- Hands-on experience with web analytics, experimentation and performance reporting tools such as GA4, Adobe Analytics, Contentsquare, Hotjar, Optimizely, VWO or similar platforms.

- Ability to interpret complex data, identify growth opportunities and build clear, commercially grounded recommendations.

- Experience collaborating with multidisciplinary teams and managing agencies, technology partners or e-commerce accounts.

- Strong stakeholder management, negotiation and communication skills, with the ability to influence across functions.

- People leadership experience or demonstrated capability to coach and develop others.

- Fluent English and Spanish.

What Will Make You Successful

You combine commercial judgment with a test-and-learn mindset. You are comfortable moving from strategy to execution, challenging current ways of working and prioritizing the opportunities that can create the greatest customer and business impact.

34493

📌 Manager E-commerce & CRO (Ciudad de México)
🏢 Philip Morris International
📍 Ciudad de México