⭐❇️ All applications must be completed through VPM Solutions! ❇️⭐

How to Apply:

Step 1: Click “Apply via LinkedIn.” You will be redirected to the VPM Solutions website. If you already have a VPM Solutions account, simply click “Apply Now.” If you don't have an account yet, register and create your Freelancer Profile.

Step 2: Complete and update your VPM Solutions profile, including your work experience, skills, resume, and other required information.

Step 3: Complete the required assessments and upload your video introduction or video resume, if applicable.

Step 4: Once your profile is complete, return to the job posting and click “Apply Now” to submit your application.

Important: Applications submitted through LinkedIn alone will not be considered. You must complete your application directly on the VPM Solutions platform.

About the role

We are bringing all of our SEO work in-house, and we need one person to own it from the ground up. Your first big job is to fully build out Semrush, including the Semrush Local toolkit, and turn it into the system that runs our search visibility.

From there, you will fix our website's technical errors, make the site easy for search engines and AI crawlers to read, earn quality backlinks, create content, grow our Google reviews, and clean up our citations and directory listings across the web.

Automation is part of everything you do. WeLease leans heavily into AI, so we expect you to automate repeat tasks wherever you can. You will work side by side with our AI Automation Specialist to build those automations, both for SEO and for other parts of the business.

What you will do

1. Build out Semrush

- Set up and fully configure Semrush for WeLease: projects, position tracking, site audits, backlink monitoring, and competitor tracking
- Set up Semrush Local: Map Rank Tracker, Google Business Profile tools,



listing management, and review management
- Build our keyword lists for San Diego rental property owners and real estate agents
- Create automated dashboards and monthly reports so leadership can see rankings, map pack position, traffic, and leads at a glance

2. Fix the website and make it AI-ready

- Fix the errors Semrush and Google Search Console find, including broken pages, redirects, slow pages, and duplicate content
- Make sure search engines and AI crawlers can find, read, and cite our site: crawler access, sitemaps, structured data (schema), internal links, and clear page structure
- Maintain our WordPress site, including themes, plugins, updates, security, and backups
- Make sure every lead form works, so new leads reach our CRM and our team right away

3. Earn quality backlinks

- Use Semrush to find backlink gaps and opportunities, especially local San Diego and real estate websites
- Run outreach to earn links from trusted, relevant sites
- Monitor our backlink profile and flag low-quality or broken links

4. Create content

- Plan and publish blog posts, local area pages, and owner guides based on keyword research
- Use AI tools to research and draft, then edit for accuracy, local knowledge, and our brand voice
- Repurpose content for Google Business Profile posts, social media, and email

5. Grow our Google reviews

- Build a steady review request process for owners and residents, timed to moments like move-ins, completed repairs, and renewals




- Automate review requests through Semrush Local and our CRM
- Respond to reviews promptly and professionally, and track our progress against local competitors

6. Improve citations and directories

- Audit our business listings across online directories and fix inconsistent name, address, or phone details
- Use Semrush Listing Management to keep our information accurate across major directories
- Find and claim relevant real estate and local business directories

Automation in everything

- Automate repeat SEO tasks wherever possible, from reporting to review requests to content workflows
- Partner with our AI Automation Specialist to build automations across the company, not just in marketing
- Use Claude, Claude Code, ChatGPT, and Gemini to write code, build tools, and speed up your daily work

What we are looking for

- Hands-on SEO experience, including local SEO and technical SEO
- Advanced, hands-on Semrush experience, including setting up projects, audits, position tracking, and backlink analysis
- Proven results improving a business's Google rankings and Google Maps visibility
- Experience earning quality backlinks through outreach, not paid link schemes
- Experience growing online reviews and managing citations and directory listings
- Strong WordPress skills, plus web development skills in HTML, CSS, and JavaScript
- Daily, confident use of Claude, Claude Code, ChatGPT, and Gemini, with examples of real work you have built or automated with them
- Experience with Google Analytics and Google Search Console
- Clear, accurate writing in English
- Organized and self-directed, with regular progress updates while working remotely
- Available to work 8:30 a.m. to 5:30 p.m. Pacific time
- Will be connected to Zoom for the work hours (Video does not have to be on, only in meetings)

📌 Search Engine Optimization Manager (México)
🏢 Vpm Solutions
📍 México