Senior Social Media Specialist

Social Media, Reputation Management & Paid Media

Guadalajara, Jalisco, Mexico

Tijuana, Baja California, Mexico
On-Site
Full-Time

Help Build the Voice Behind the Mission

At FLF, we believe that meaningful connections start with authentic communication.

Every social media post, review response, community interaction, and advertising campaign plays a role in helping injured individuals find trusted legal representation when they need it most.

As we continue to grow, we are seeking a talented Senior Social Media Specialist to help strengthen our digital presence, expand our reach, and build meaningful engagement with the communities we serve.

This role combines social media strategy, reputation management, paid advertising, local search optimization, and performance analytics to support the continued growth of our brand.

If you're passionate about digital marketing, community engagement, content strategy, and data-driven decision making, we'd love to hear from you.

Why This Role Matters

As our Senior Social Media Specialist, you will serve as one of the primary stewards of our public-facing brand.

You will oversee social media channels, manage community engagement, optimize local business profiles, and execute advertising campaigns that help connect potential clients with the legal support they need.

Your work will directly influence brand awareness, lead generation, client trust, and overall marketing performance.

What You'll Do

Social Media Strategy & Content Management

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- Manage and grow the firm's presence across Facebook, Instagram, TikTok, LinkedIn,



YouTube, and other digital platforms.

- Execute content calendars and publishing schedules across multiple channels.

- Optimize content using platform-specific best practices and Social SEO strategies.

- Support brand awareness, engagement, and lead generation objectives through strategic content distribution.

Reputation Management & Community Engagement

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- Monitor social media channels, reviews, messages, and community interactions.

- Respond professionally and empathetically to comments, direct messages, and online reviews.

- Protect and strengthen the firm's online reputation through proactive engagement and issue resolution.

- Collaborate with internal teams to ensure timely and accurate responses to client concerns.

Google Business Profile Management

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- Manage and optimize multiple Google Business Profiles across various locations.

- Ensure accurate business information, service descriptions, imagery, and local SEO optimization.

- Support local search visibility and reputation-building initiatives.

- Monitor profile performance and implement continuous improvements.

Paid Media & Lead Generation

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- Plan, launch,



and optimize paid advertising campaigns across Meta, TikTok, YouTube, and other digital platforms.

- Manage audience targeting, retargeting, budget allocation, and campaign optimization.

- Conduct A/B testing of creative assets, messaging, and campaign strategies.

- Drive lead generation performance while maintaining efficient acquisition costs.

Analytics & Performance Optimization

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- Track campaign performance, engagement metrics, and lead generation outcomes.

- Monitor key marketing metrics, including CPL, CAC, ROAS, and conversion rates.

- Develop actionable insights and recommendations based on data analysis.

- Utilize AI-powered tools and automation solutions to improve efficiency and scalability.

Compensation & Benefits

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- Twice a month, salary compensation in USD

- Performance-based bonus opportunities

- Career growth within a rapidly expanding organization

- Ongoing professional development and marketing training

- Exposure to advanced digital marketing technologies and AI tools

- Collaborative and innovative marketing environment

- Modern office located in Guadalajara or Tijuana

The Type of Person Who Thrives Here

Our most successful team members are:

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- Creative and data-driven marketers

- Exceptional communicators with strong emotional intelligence

- Highly organized and execution-focused

- Adaptable and curious learners

- Strong problem-solvers who take ownership of results

- Collaborative team players

- Customer-focuse

📌 Social Media Specialist (Guadalajara)
🏢 Legal Management Group
📍 Guadalajara