Description
Full Stack Engineer

Next.js, React, Python, AI & Marketing Technology | Remote | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours – EST

About the Role

At Pavago, one of our clients—a fast-growing marketing agency serving 150+ home service businesses—is hiring a Full Stack Engineer to build and scale the technology powering its marketing, lead generation, tracking, and revenue operations.

This is a hands-on builder role, not a strategy-only engineering position.

You’ll work across:

- Full-stack application development
- Marketing data and attribution
- Meta Pixel & Conversion API (CAPI)
- AI-powered marketing workflows
- CRM integrations and automation
- Internal dashboards and operational tools

You’ll work directly with leadership, media buyers, and operators to turn real business problems into production-ready systems that improve campaign performance, lead conversion, and operational efficiency.

If you’re a strong full-stack engineer who understands both software engineering and performance marketing technology, this role is a strong fit.

What You’ll OwnFull-Stack & Internal Tool Development — Primary Focus

Build, deploy, and maintain internal applications using:

- Next.js
- React
- Python

You’ll:

- Develop marketing dashboards and reporting systems
- Build internal operational tools used by media buyers and teams
- Replace repetitive manual workflows with scalable software
- Develop reliable backend services and integrations
- Take systems from concept through production deployment
- Continuously improve tools based on real user and campaign needs

Marketing Data, Tracking & Attribution — Core Focus

Own and improve the technical infrastructure connecting advertising performance to presente business outcomes.

You’ll:

- Implement and optimize Meta Pixel
- Work hands-on with Meta Conversion API (CAPI)
- Configure accurate event tracking
- Handle event deduplication
- Improve attribution accuracy
- Troubleshoot tracking discrepancies
- Build pipelines connecting:





Ad Platforms → Backend Systems → CRM → Reporting Dashboards

Develop reporting systems that give teams visibility into metrics such as:

- ROAS
- CPL
- CAC
- Conversion rates
- Lead quality
- Campaign performance

AI Integration & Marketing Automation

Build AI directly into live marketing and operational workflows.

Use APIs such as OpenAI and similar AI platforms to develop systems for:

- Ad copy generation
- Creative ideation
- Lead scoring
- Lead qualification
- Campaign analysis
- Performance insights
- Automated reporting
- Operational workflow automation

This role requires someone who actively uses modern AI tools—not someone with only theoretical exposure.

CRM & Lead Lifecycle Automation — Critical

Integrate and automate CRM platforms such as:

- GoHighLevel
- Close CRM
- HubSpot
- Similar CRM systems

Build workflows connecting the entire lead lifecycle:

Lead Capture → CRM → Routing → Follow-Up → Pipeline → Conversion → Attribution

You’ll also:

- Automate lead routing and assignment
- Build pipeline management workflows
- Configure webhooks and API integrations
- Sync CRM conversion outcomes back to advertising platforms
- Support offline conversion and CAPI event tracking
- Maintain data consistency across systems
- Troubleshoot broken integrations and automation workflows

APIs, Webhooks & Systems Integration

Build reliable connections between marketing and operational platforms.

You’ll work extensively with:

- REST APIs
- Webhooks
- Third-party integrations
- Automation platforms
- CRM APIs
- Advertising APIs
- AI APIs
- Backend data flows

Ensure systems remain accurate, scalable, and reliable as campaign volume grows.

Rapid Execution & Iteration

This is a fast-moving environment where engineering directly impacts revenue.

You’ll:

- Ship production-ready solutions quickly
- Test systems using real campaign data
- Iterate based on performance and user feedback
- Work closely with media buyers to identify bottlenecks
- Troubleshoot operational and technical issues
- Prioritize solutions that create measurable business impact
- Balance speed with reliability and maintainability

📌 Full Stack Engineer (México)
🏢 Pavago
📍 México