Data Analyst - Consumer Insights (Remote)
58000 Morelia / Remoto Placements24
Hoy
About the Role
Our client, a leading innovator in the consumer packaged goods (FMCG) industry, is seeking a Data Analyst specializing in Consumer Insights to join their fully remote team. This role is integral to understanding our customer base and driving data-informed strategies across the organization. You will be responsible for collecting, cleaning, analyzing, and interpreting large datasets related to consumer behavior, purchase patterns, and market trends to uncover actionable insights. The idóneo candidate possesses strong analytical and statistical skills, proficiency in data manipulation tools, and a passion for translating complex data into clear, concise recommendations for the FMCG market. This is an exceptional opportunity to contribute to strategic decision-making from anywhere, shaping how our client connects with and serves its consumers.
Key Responsibilities
Collect, clean, and process diverse datasets related to consumer behavior, sales, and market performance for our FMCG products.
Perform in-depth statistical analysis to identify trends, patterns, and correlations in consumer data.
Develop and maintain dashboards and reports to visualize key consumer insights and track performance metrics.
Translate complex data findings into clear, actionable recommendations for marketing, product development, and sales teams.
Conduct A/B testing and other experimental analyses to measure the impact of marketing initiatives.




Utilize SQL and other data querying languages to extract and manipulate data from various sources.
Stay abreast of the latest data analysis techniques, tools, and technologies relevant to consumer insights.
Collaborate effectively with cross-functional teams in a remote setting, presenting findings and insights clearly.
Ensure data integrity and accuracy throughout the analysis process.
Contribute to the development of predictive models for consumer behavior and market forecasting.
Requirements
Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or a related quantitative field.
Minimum of 4 years of experience as a Data Analyst, preferably with a focus on consumer insights or the FMCG industry.
Proficiency in SQL for data extraction and manipulation is essential.
Strong experience with data analysis and statistical software (e.g., R, Python with libraries like Pandas, NumPy, SciPy).
Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
Excellent analytical, problem-solving, and critical thinking skills.
Strong communication and presentation skills, capable of explaining technical concepts to non-technical audiences.
Demonstrated ability to work independently and manage projects effectively in a remote environment.
Understanding of FMCG market dynamics and consumer behavior is a strong asset.
Detail-oriented with a commitment to producing accurate and reliable analysis.
Benefits
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