Manager E-commerce & CRO
We are looking for a results-driven Manager E-commerce & CRO to accelerate growth across our owned and indirect digital commerce channels. This role will shape the e-commerce strategy, improve the end-to-end digital shopping experience, and turn data, shopper insights and experimentation into measurable commercial impact.
Your day-to-day
Develop and execute the e-commerce and CRO strategy across owned websites, marketplaces, e-retailers and other digital touchpoints, aligned with category, brand and commercial priorities.
Build and manage the shopper marketing calendar, ensuring a consistent pipeline of campaigns, promotions and commercial activations.
Own the optimization of category and product pages, including content, navigation, product placement, promotions and on-site experience.
Identify conversion opportunities across the digital funnel and lead a structured experimentation roadmap using A/B testing, audience segmentation, personalization and behavioral insights.
Monitor performance and translate data into actions that improve conversion rate, revenue, traffic quality, customer experience and channel NPS.
Define business requirements and prioritize initiatives within the e-commerce roadmap, partnering with Product, Technology, Marketing, Sales, Consumer Experience, Analytics and external agencies.
Support the expansion and performance of indirect e-commerce channels through strong key account collaboration and joint growth plans.
Establish clear ways of working,



dashboards and governance to track results, identify risks and continuously improve execution.
Lead and influence, setting clear priorities, providing regular feedback and building strong digital commerce capabilities.
Who we are looking for
Solid experience in e-commerce, digital commerce, conversion rate optimization or digital product management, preferably in consumer goods, retail, marketplaces or a digitally led business.
Strong understanding of the e-commerce funnel, category management, digital merchandising, shopper behavior and customer journey optimization.
Hands-on experience with web analytics, experimentation and performance reporting tools such as GA4, Adobe Analytics, Contentsquare, Hotjar, Optimizely, VWO or similar platforms.
Ability to interpret complex data, identify growth opportunities and build clear, commercially grounded recommendations.
Experience collaborating with multidisciplinary teams and managing agencies, technology partners or e-commerce accounts.
Strong stakeholder management, negotiation and communication skills, with the ability to influence across functions.
People leadership experience or demonstrated capability to coach and develop others.
Fluent English and Spanish.
What will make you successful
You combine commercial judgment with a test-and-learn mindset. You are comfortable moving from strategy to execution, challenging current ways of working and prioritizing the opportunities that can create the greatest customer and business impact.

📌 Manager E-commerce & CRO (Ciudad de México)
🏢 Philip Morris International
📍 Ciudad de México