Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.

Key Responsibilities:

- Leads the implementation of E2E GTM Process within the country.
- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
- Drives flawless showroom set up process following LAM guidance
- Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
- Supports BU’s in Pricing and margin analysis process
- Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera




- Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
- Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
- Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships:

- Country BU
- Country Brand activation team
- Country DP / Availability manager
- Country sales coordination manager
- Market Marketing Operations
- Finance / IT

Knowledge Skills and Abilities :

- Strong organization, planning and communication skills
- Strong problem solving and results oriented skills
- Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
- Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
- Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
- Fluent in English (writing and verbal).

Requisite Education and Experience / Minimum Qualifications:

- 5-7 years
- As manager of Experts 0 – 2 years management experience required
- As manager of Admin / Tech Support minimum of 3 years management experience required
- Bachelors in related field required such as marketing, business or engineering (commercial or industrial)

📌 Sr. Manager Marketing Operations (Ciudad de México)
🏢 Adidas
📍 Ciudad de México