Under general supervision, the Solution Sales Consultant – General Industries is responsible for identifying, developing, and leading strategic solution sales opportunities with End Users, OEMs, System Integrators, and corporate accounts within Food & Beverage (F&B;), Consumer Packaged Goods (CPG), Electronics Manufacturing Services (EMS), and other priority industrial markets.
This role represents MEUS-IAD's commitment to helping customers solve complex business, production, engineering, maintenance, and operational challenges by leveraging the full portfolio of hardware, software, robotics, control, motion, digitalization, services, engineering, system integration, and partner capabilities.
The incumbent leads the commercial process from prospecting, discovery, needs analysis, and value creation through proposal, specification, negotiation, and customer purchase commitment, coordinating internal and external resources to deliver the right business outcome for each account.
Identify and qualify strategic target accounts, projects, and opportunities with End Users, OEMs, System Integrators, and corporate accounts aligned with General Industries growth priorities and the idóneo customer profile.
Develop new opportunities through direct prospecting, microsegment analysis, referrals, marketing leads, distributor activities, industry events, networking, plant visits, corporate meetings, and documented CRM activity.
Lead commercial and technical discovery meetings to understand the customer's business drivers, operational challenges, production processes, technical environment, decision process, budget expectations, success criteria, and risks.
Build trusted relationships with plant, regional, and corporate stakeholders, including technicians, maintenance, engineering, production, purchasing,



managers, directors, executive sponsors, and financial and operational decision makers.
Lead the sales process from initial customer engagement through proposal, specification, negotiation, opportunity close, and customer purchase commitment.
Determine the appropriate path to market early in the sales process, including direct engagement, channel involvement, System Integrators, OEMs, Solution Partners, or internal resources, aligned with territory strategy and management approval as required.
Collaborate with Field Application Engineers, Solution Development, Product Management, GIS, Services, Customer Care, Sales Operations, authorized distributors, qualified integrators, and technology partners to build complete customer solutions.
Position the full MEUS-IAD portfolio, including PLC, HMI, motion, servo, drives, controls, industrial networks, robotics, CNC, software, SCADA, data acquisition, digital engineering, services, digital solutions, and low voltage products as part of a broader integrated solution.
Facilitate demonstrations, technical workshops, commercial presentations, business reviews, executive proposals, and customer alignment sessions to support decision making.
Develop and maintain territory, account, and opportunity plans that define target accounts, commercial priorities, strategic pursuits, forecasted revenue, risks, next steps, competitors,



and required internal support.
Accurately document sales activity, discovery findings, contact maps, opportunity stage, win/loss reasons, next steps, leading indicators, and forecast information in Salesforce CRM or another company-defined platform.
Maintain a strong working knowledge of industrial automation, customer applications, F&B;, CPG and EMS trends, competitive alternatives, manufacturing standards, productivity challenges, and MEUS-IAD solution capabilities.
Develop relevant industry contacts through associations, trade shows, key plants, corporate groups, integrators, and automation ecosystems to strengthen opportunity generation and brand positioning.
Transition transactional or lower-potential opportunities to the appropriate commercial resource, distributor, or partner when aligned with territory and account strategy.
Complete monthly and annual forecasts, pipeline reviews, account plans, sales activity commitments, and business reports as required by management.
Minimum 5 years of industrial automation, technical sales, business development, or consultative commercial experience in B2B industrial environments.
Bachelor's degree in Electrical Engineering, Mechanical Engineering, or equivalent related experience.
Proven experience developing strategic accounts, corporate accounts, or key customers in industries such as F&B;, CPG, EMS, packaging, discrete manufacturing, industrial processes, or related segments.
Product and application knowledge in PLC, HMI, VFD, servo/motion, industrial networks, robots, SCADA, data acquisition, industrial software, digitalization, services, and integrated solutions.
Ability to lead commercial discoveries, ask effective questions, docu

📌 SALES REPRESENTATIVE (Santiago de Querétaro)
🏢 Mitsubishi Electric
📍 Santiago de Querétaro