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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades.

Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the general scale and shared best practices that come from ownership by Restaurant Brands International Inc.

About the Role

The Area Franchise Lead (AFL) - Burger King Mexico is a highly visible, business-critical role responsible for driving the performance, expansion, and long-term success of the brand across Mexico - one of the most strategic growth markets in the system. Based in Mexico City, this role serves as the primary business and strategic liaison between franchise partners in Mexico and the global franchisor organization.

The AFL owns a holistic view of the country's performance across development, operations, profitability, and sales growth, coordinating five geographic regions and multiple franchise organizations.



This role will report to the Lead AFL of the region. With an ambition to grow the system to more than 400 restaurants over the next decade, this position plays a central role in shaping how the brand scales in Mexico - setting expectations, aligning stakeholders, and ensuring disciplined execution at every stage of growth.

Role Scope & Impact

Country-level role with responsibility across five geographic regions

Direct influence on new store development, system profitability, and top-line growth

Acts as the face of the brand to franchise partners in Mexico

Works cross-functionally with integral teams in Operations, Development, Marketing, Supply Chain, Finance, and Franchising

Balances strategic planning with hands-on execution in a high-growth environment

Key Responsibilities

- Business Growth & Franchisee Partnership Serve as a point of contact for franchisees in Mexico, leading the relationship on behalf of the franchisor Act as a trusted business advisor to franchise leadership teams, influencing strategy, execution, and long-term value creation Ensure clear alignment between franchise partners and integral brand priorities Represent franchisee perspectives internally while maintaining accountability to brand standards and performance expectations




- Market Expansion & Development Leadership Drive & support the development strategy for Mexico in close collaboration with Development teams and franchise partners Drive alignment on growth priorities, development pacing, and market sequencing across regions Monitor development pipelines, timelines, and execution quality to ensure sustainable expansion Identify opportunities to accelerate growth and optimize regional portfolios
- Operational & Financial Performance Ownership Maintain a comprehensive view of sales, profitability, operational execution, and guest experience Support performance reviews with franchisees and drive action plans to improve results Support franchisees in improving unit economics and long-term financial health Ensure results are reported with accuracy, transparency, and integrity
- Cross-Functional Coordination & Execution Support cross-functional initiatives involving Operations, Marketing, Supply Chain, Finance, and Development Ensure national initiatives and system changes are executed effectively at the regional and restaurant level Act as the central integrator between integral teams and local execution
- Strategic Projects & Market Enablement Lead or support strategic projects related to market expansion, regional optimization, and system scalability Coordinate complex initiatives requiring alignment across multiple stakeholders Provide structured insights and recommendations to senior leadership

Qualifications

- 4+ years of experience in QSR, franchise partnership, operations, development or relevant field
- This position requires conducting business operations across the Latin America region.
- To perform the essential functions of this role, fluency in both English and Spanish is required.
- Ability to problem solve and be proactive in find

📌 Area Franchise Lead, Burger King, LAC Mexico (Ciudad de México)
🏢 6311 RBI Mexico
📍 Ciudad de México