Paid Media Manager — Google, TikTok & Meta
? Remote (US or LATAM) | Full-time | Bilingual English/Spanish
Apply:
[email protected] (Subject: App for Integrated Marketing Manager )
About Zapp:
Zapp is transforming how immigrants send money home, making transfers fast, fair and simple, directly through WhatsApp. We're a high-growth fintech serving Hispanic families across the US.
About the Role:
We're hiring a hands-on Paid Media Manager to run Zapp's paid media day to day. You'll own Google (Performance Max, Search and Display) and TikTok, with Meta as a third channel. Our Director of Growth sets channel strategy; you own flawless, fast execution, and the outcome.
This is a hands-on-keyboard role for someone who feels personally responsible for every dollar, every asset and every detail.
What you'll do
- Run Google Ads (PMax, Search, Display, YouTube) and TikTok Ads daily: builds, bidding, pacing, audiences, creative rotation.
- Run Meta (FB + IG) launches, pacing, QA and reporting.
- Own conversion tracking for a WhatsApp-native funnel — offline/CRM conversion imports and server-side events flowing back to Google and TikTok.
- Catch problems before anyone else: broken tracking, disapprovals, pacing drift, creative fatigue, budget overruns — and bring the fix, not just the alert.
- Own media ops: media plans, flighting, budget by channel and corridor, asset trafficking, IOs and vendor documentation.
- Brief Creative with performance insights (hooks, formats, lengths that win).
- Own weekly/monthly reporting framed for decisions: what happened, why,
what's changing.
What we're looking for
- Fully bilingual English & Spanish (required)
- 5–8 years of hands-on paid media — you built Google Ads (incl. Performance Max) and TikTok campaigns yourself, not through an agency
- Lead-gen / offline conversion experience: offline conversion import, enhanced conversions for leads, TikTok Events API, server-side tracking, GTM/GA4
- Media planning & ops: budgets, flighting, trafficking, contracts, vendor payments
- Process discipline from a larger company or agency + the drive to move at startup speed
- Fluency in CAC, CVR and payback
- Obsessive attention to detail and a strong bias to action
⭐ A growth mindset: you're curious, you learn fast, you test new tactics and you take feedback as fuel
Nice to have
- Click-to-WhatsApp or conversational-commerce campaigns
- Marketing to the US Hispanic / LatAm diaspora
- Remittances, fintech or cross-border payments (Remitly, Wise, Xoom, Felix Pago, Western Union, MoneyGram, Ria…)
- AI tools for creative iteration, reporting and automation
Why Zapp
- High-growth fintech at the intersection of messaging, tech and financial access
- Real ownership and fast decision cycles
- Lean, senior team across Growth, Product, Analytics, Creative and Finance
- Work that directly serves immigrant families across multiple markets
- Grow with the role: Google and TikTok come first, but Zapp is always adding new channels and tactics
#PaidMedia #PerformanceMarketing #GoogleAds #TikTokAds #Fintech #RemoteJobs #Hiring
📌 Paid Media Manager — Google, TikTok & Meta (México)
🏢 Zapp
📍 México