At Cápita Works, we connect top-tier Latin American talent with US-based companies. creating high impact professional opportunities in a 100% remote environment.

We are looking for a creative, proactive, native-level bilingual Paid Media Specialist to join our team, elevate our brand presence, and drive business growth.

About the role The Paid Media Specialist role is built for someone who can take a hands-on approach to our paid media work, building, launching, and optimizing Google and Meta campaigns across a diverse client roster. The idóneo candidate knows the ad platforms inside and out, loves turning data into decisions, and can take a campaign from strategy to live ads to a clear client report.

Key Responsibilities

- Build and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube, including campaign structure, targeting, budgets, and bidding.
- Contribute to paid media strategy and recommend campaign objectives and budget allocation based on client goals and performance.
- Conduct keyword and audience research and review competitor advertising to inform campaign plans.
- Set up and verify conversion tracking and events before campaign launches.
- Write ad copy, headlines, and descriptions tailored to the audience and campaign objectives.
- Coordinate with the design team to develop and adapt creative assets for ad placements.
- Review campaign settings, copy, links, targeting, and budgets before launch.
- Monitor campaign performance daily and manage spend against approved budgets.
- Optimize bids, keywords, audiences, placements, and creative to improve cost per acquisition, return on ad spend, and lead quality.
- Run A/B tests, refresh ad variations, and document campaign changes and learnings.
- Ensure ads meet brand guidelines and platform policies and resolve disapprovals.
- Prepare monthly reports explaining results, insights,



and recommended next steps.
- Provide data and insights for client meetings, account reviews, proposals, and related projects.

What We’re Looking For

- Bachelor’s degree or relevant education in Marketing, Advertising, Communications, Business, or a related field.
- Two to four years of hands-on experience building and managing Google Ads campaigns, preferably in an agency environment with multiple clients.
- Strong understanding of campaign structure, bidding strategies, keyword research, audience targeting, and conversion tracking.
- Experience writing effective short-form advertising copy and interpreting campaign performance data.
- Professional working proficiency in English, with strong written and verbal communication skills.
- Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or HubSpot is a plus.
- Experience with Meta Ads Manager, LinkedIn Ads, or TikTok Ads is a plus.
- Availability to travel to the U.S. occasionally.

Skills and Competencies

- Strong analytical skills and ability to translate data into practical recommendations.
- Excellent organization, attention to detail, and campaign quality control.
- Ability to manage multiple client accounts, prioritize tasks, and meet deadlines.
- Clear, professional communication with clients, teammates, and leadership.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in advertising platforms, spreadsheets, and reporting tools.
- Curiosity, initiative, and commitment to improving campaign performance.

What We Offer

- Competitive salary.
- Full-time position through Cápita Works.
- Remote work.
- Opportunity to manage paid media campaigns across a diverse client portfolio.
- Collaboration with the Ads team, creative team, and agency leadership.

Interested in growing your marketing career in an international environment? Apply now — we’d love to meet you!

📌 Paid Media Specialist (México)
🏢 Cápita Works - Bilingual Virtual Assistants in Mexico
📍 México