Key Activities/ Deliverables:

- 1. Translate brand objectives into integrated media and digital strategies

Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.

- 2. Build social and content ecosystems that strengthen consumer connection

Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.

- 3. Execute media investments with excellence and accountability

Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.

- 4. Maximize media effectiveness and ROI

Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.

- 5. Build future-ready digital marketing capabilities

Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model.

Competencies (experiences/ Education):

- Advertising, media, content creation,



digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.

- 10 years of experience in media strategy, media planning and digital marketing.

- Extensive expertise in digital media, content, social ecosystems & influencer

- Proven track record in media planning and media effectiveness

- Fluent English

Skills (Knowledge/ Capabilities):

Hard skills:

- Media strategy

- Media planning

- Digital ecosystem

- Social expertise

- Emerging digital formats

- Content creation

- Performance Marketing

Soft skills:

- Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI.

- Resilience to work in dynamic and changing environment.

- Critical thinking (strategic mindset).

- High drive.

- Influential and inspirational leader.

- Assertive communication.

Location(s)

Mexico, D.F.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

📌 Digital & Media Manager (México)
🏢 Kraft Heinz
📍 México