Description Driving Innovation and Trust: Ten’s Journey to Redefine Service Excellence Ten is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business. We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts. We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our ‘big 4’ service categories of restaurants/travel/entertainment and luxury retail. We are profitable and the first B Corp listed on the London Stock Exchange (AIM market). Due to continued growth and expansion we are looking to hire another Senior CRM Specialist into our America's team, to play a critical role in driving customer engagement, retention, and lifetime value through best-in-class CRM strategy and execution. This role owns the end-to-end delivery of CRM campaigns and automations, with a strong focus on personalisation, optimisation, and commercial impact. You will act as a subject-matter expert, partnering closely with Marketing, Product, Data, CS and Technology teams to ensure CRM activity aligns to business objectives and industry best practice.

Key Responsibilities
CRM Strategy & Planning
• Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
• Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
• Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.
• Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.




• Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation. Campaign & Automation Execution
• Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
• Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
• Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
• Drive email list growth, segmentation, personalisation, and targeting strategies. Personalisation & Optimisation
• Leverage data to segment audiences intelligently and deliver relevant, timely communications.
• Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).
• Use insights to continuously improve performance against KPIs. Data, Insights & Performance
• Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
• Partner with analytics teams to define success metrics and measurement frameworks.
• Use performance learnings to inform future CRM strategy and roadmap planning. Stakeholder Management & Collaboration
• Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.
• Influence stakeholders with data-driven recommendations and clear communication.




• Support alignment on CRM priorities, timelines, and best practice. Governance & Best Practice
• Ensure CRM activity complies with data privacy regulations and internal governance standards.
• Contribute to the development of CRM guidelines, documentation, and ways of working.
• Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement. Requirements Essential
- Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
- Strong hands-on experience with CRM platforms (Ideally Braze or Klaviyo or similar).
- Proven experience delivering automated journeys and personalised campaigns at scale.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent stakeholder management and communication skills.
- Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.
- Fluent in English Desirable
- Experience working with large, general customer databases.
- Familiarity with consent management, data privacy, and compliance (e.g. GDPR).
- Experience collaborating with product and engineering teams on CRM-related initiatives.
- Background in premium, loyalty, or experience-led brands. Success Measures
- Improved engagement, conversion, and retention metrics across CRM channels.
- Consistent delivery against agreed commercial targets, including revenue contribution, conversion uplift, and customer lifetime value, through effective CRM strategy and execution.
- Increased effectiveness of aut

📌 Senior CRM Specialist (Ciudad de México)
🏢 The Ten Group,llc
📍 Ciudad de México